Social Media Competitor Analysis — Competitive Intelligence Framework
Complete methodology to monitor, analyze, and outperform competitors on social media with actionable data and insights.
Create a social media competitive intelligence system that identifies what competitors are doing right, unexplored content gaps, and differentiation opportunities.
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Prompt objective
Create a social media competitive intelligence system that identifies what competitors are doing right, unexplored content gaps, and differentiation opportunities.
Real use case
Prana Yoga Studio in Belo Horizonte with 4,200 Instagram followers noticed that two competitor gyms grew from 3k to 15k followers in 8 months. Founder Carla doesn't know what they're doing differently and continues with the same 2023 strategy while losing students to them.
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Prompt
Create a complete competitor analysis framework for social media for [BRAND NAME], in the [INDUSTRY NICHE], with [NUMBER] followers, competing against [LIST 3-5 DIRECT AND INDIRECT COMPETITORS]. **Phase 1 — Competitive Landscape Mapping:** For each competitor, collect basic data: - Platforms where they're active (Instagram, TikTok, YouTube, LinkedIn, Twitter/X) - Follower count per platform and account creation date - Estimated monthly growth rate (current followers - followers 3 months ago / 3) - Average engagement rate per post (likes + comments / followers × 100) - Posting frequency per platform Tools to collect this data: - Instagram: Metricool (free plan), Phlanx Engagement Calculator - TikTok: TikTok Creative Center, Exolyt (free) - YouTube: Social Blade (public) - All: Semrush Social Tracker (paid), Sprout Social **Phase 2 — Deep Content Audit:** For the 3 most relevant competitors, analyze the last 90 days: 1) **Top 5 posts by engagement:** - Format (Reels, carousel, photo, video, story) - Theme/topic - Hook used - CTA - Why did it engage? (hypothesis) 2) **Content patterns identified:** - Content pillars they use - Tone of voice and brand personality - Visual aesthetic (colors, fonts, photo style) - Use of trends vs. evergreen content - Sales content vs. value content frequency 3) **Gaps and failures:** - Important niche topics they do NOT cover - Common questions in comments they don't answer - Formats they don't use but that work in the niche - Recurring complaints in comments about them **Phase 3 — Competitor Audience Analysis:** - Who follows and comments on their posts? (deduce demographics from language, mentions, profiles) - What questions and problems does the audience expose in comments? - General audience sentiment (positive, neutral, critical)? - Influencers who mention or are mentioned by the competitor **Phase 4 — Opportunity Matrix:** Create a 2x2 matrix: - X-axis: Competitors do well vs. do poorly - Y-axis: My brand does well vs. does poorly Quadrant 1 (they do well, I do well) → Parity: maintain but don't differentiate Quadrant 2 (they do well, I do poorly) → Risk: improve urgently Quadrant 3 (they do poorly, I do well) → Advantage: amplify and communicate Quadrant 4 (they do poorly, I do poorly) → Opportunity: first one there wins **Phase 5 — 90-Day Action Plan:** Based on analysis, define: - 3 content topics competitors haven't explored for you to dominate - 2 formats that work in the niche but that you don't use yet - 1 unique positioning differentiator (what only you can say/show) - Content production calendar for the first 4 weeks **Ongoing Monitoring:** - Analysis update frequency: [MONTHLY] - Mention alerts: Google Alerts for competitor names - Save viral competitor posts in Instagram folder (Saved tab) - Monthly competitive intelligence meeting with marketing team: agenda + template
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- 1Replace the key placeholders first: BRAND NAME, INDUSTRY NICHE, NUMBER, LIST 3-5 DIRECT AND INDIRECT COMPETITORS.
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