Professional SEO Content Brief with SERP Analysis
Creates detailed content briefs based on SERP analysis that ensure optimized articles from the first version.
Standardize SEO content production with professional briefs that guide writers to create articles already optimized to rank on Google.
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Prompt objective
Standardize SEO content production with professional briefs that guide writers to create articles already optimized to rank on Google.
Real use case
VidaSaudável, a wellness blog with a team of 5 freelance writers, spends an average of 3 revision rounds per article because drafts arrive without SEO optimization. They want a briefing process that reduces revisions to 1 round and increases first-page ranking rate from 15% to 50%.
Customize these fields first
Replace the placeholders with your own context before you run the prompt. That usually improves the first output more than adding more instructions later.
Prompt
Create a complete professional content brief for an article about '[MAIN KEYWORD]' for [WEBSITE URL], in the [NICHE] niche. **Section 1 — Keyword data:** - Main keyword: [KEYWORD] (volume: research, KD: research) - Secondary keywords: 5-8 variations and synonyms - LSI keywords: 10-15 semantically related terms - People Also Ask questions (minimum 5) - Search intent: [informational/transactional/comparison/navigational] **Section 2 — SERP analysis (Top 5 results):** For each of the top 5 results in [TARGET REGION] Google: - URL, title, meta description - Word count - Heading structure (H2/H3) - Topics covered - Strengths and weaknesses - Differentiating elements (video, infographic, table, calculator) **Section 3 — Writer brief:** - Suggested title (2-3 optimized options) - Suggested meta description - Target word count: [NUMBER] (based on top 5 average + 20%) - Tone of voice: [DEFINE] - Target audience: [PERSONA] - Required outline: - H1: [title] - H2 (4-8 required sections with descriptions of what to cover) - H3 (subtopics within each H2) - Questions that MUST be answered in the text - Data/statistics to include (with sources) - Required internal links: [3-5 site URLs] - Suggested external links: [2-3 authoritative sources] - CTA and article conversion goal **Section 4 — Visual elements and rich media:** - Required images (quantity and description) - Suggested infographics or diagrams - Comparative tables (when applicable) - Recommended schema markup (FAQ, HowTo, Article) **Section 5 — Delivery checklist:** - [ ] Keyword in H1, first paragraph, last paragraph - [ ] Secondary keywords in H2s - [ ] Short paragraphs (max 3 lines) - [ ] Alt text on all images - [ ] Internal links inserted - [ ] Meta description filled in - [ ] 100% original content Use Surfer SEO data for content score and NLP terms.
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How to use this prompt
- 1Replace the key placeholders first: MAIN KEYWORD, WEBSITE URL, NICHE, KEYWORD.
- 2Replace any bracketed placeholders like [this] with your own context.
- 3Add extra background information when you want more tailored results.
- 4Combine multiple prompts in one conversation when you need a richer output.
- 5Save your best-performing prompts so they are easy to reuse later.
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