Mobile-First Indexing Audit and Optimization
Ensure your site is fully optimized for Google's mobile-first indexing, with parity between mobile and desktop experiences.
Audit and fix mobile-first indexing issues to ensure the mobile version of your site contains all content, structured data, and metadata that the desktop version has.
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Prompt objective
Audit and fix mobile-first indexing issues to ensure the mobile version of your site contains all content, structured data, and metadata that the desktop version has.
Real use case
An e-commerce site noticed rankings dropped after Google's mobile-first indexing rollout. Investigation revealed the mobile version had different content, missing structured data, and blocked resources.
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Prompt
Conduct a mobile-first indexing audit for [WEBSITE URL]. **Phase 1 — Mobile-First Readiness Check:** **Using Google Search Console:** - Mobile-First Indexing status - Mobile usability report - Mobile vs. desktop indexing comparison **Content Parity Check:** - Compare mobile vs. desktop content - Identify content missing from mobile version - Check structured data parity - Verify metadata (title, meta description) parity **Phase 2 — Technical Mobile Audit:** **Rendering and Resources:** - Blocked resources in robots.txt - Lazy-loaded content visibility - Image and video optimization - Font loading and rendering **Performance:** - Core Web Vitals on mobile - Page load time on 3G/4G - Time to Interactive - Largest Contentful Paint **Usability:** - Touch target sizes (minimum 48x48px) - Font size readability - Viewport configuration - Horizontal scrolling issues - Pop-up and interstitial compliance **Phase 3 — Structured Data:** - Verify structured data on mobile version - Compare with desktop structured data - Fix any mobile-specific structured data errors **Phase 4 — Fixes and Optimization:** - Prioritized fix list - Responsive design improvements - Content parity fixes - Performance optimizations - Structured data corrections **Phase 5 — Validation:** - Re-test with Google tools - Monitor rankings post-fix - Track mobile traffic recovery Include a mobile-first audit checklist and a content parity comparison template.
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