Complete Schema Markup implementation for rich results
Plans and implements structured data (Schema.org) to win rich results and increase CTR in search results.
Implement Schema markup on all relevant site pages to enable rich results in Google (stars, FAQ, breadcrumbs, products, how-to), increasing visibility and organic CTR.
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Prompt objective
Implement Schema markup on all relevant site pages to enable rich results in Google (stars, FAQ, breadcrumbs, products, how-to), increasing visibility and organic CTR.
Real use case
ReceitasMaster, a recipe site with 2,000 published recipes, has no Schema markup implemented. Competitors appear with rich results (stars, prep time, calories) that dominate recipe SERPs and capture significant organic visibility.
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Prompt
Create a complete Schema markup implementation plan (structured data) for the site [SITE URL], in the [INDUSTRY] sector, running on [PLATFORM]. **Phase 1 — Rich results opportunity mapping:** For each page type on the site, identify applicable Schemas: | Page Type | Recommended Schemas | Expected Rich Result | |---|---|---| | Home | Organization, WebSite, SearchAction | Sitelinks search box | | Product | Product, Offer, AggregateRating, Review | Product rich result with price and stars | | Article/Blog | Article, BreadcrumbList, FAQPage, HowTo | FAQ accordion, How-to steps | | Category | CollectionPage, BreadcrumbList, ItemList | Breadcrumbs | | Contact | LocalBusiness, ContactPoint | Knowledge panel | | FAQ | FAQPage | FAQ accordion | | Recipe (if applicable) | Recipe | Recipe rich result | | Event | Event | Event rich result | | Video | VideoObject | Video rich result | **Phase 2 — Implementation by priority:** For each Schema, provide: - Complete JSON-LD code with [PLACEHOLDERS] for dynamic data - Required vs. recommended properties - Platform-specific implementation instructions: - WordPress: Yoast/Rank Math plugin or manual insertion - Next.js/React: <Script type='application/ld+json'> component - Shopify: theme.liquid or app **Priority 1 (immediate impact):** - BreadcrumbList on ALL pages - Organization on home - Product/Offer on product pages - Article on blog posts **Priority 2 (rich results):** - FAQPage on articles with FAQ sections - HowTo on tutorials - AggregateRating on products with reviews - VideoObject on pages with video embeds **Priority 3 (differentiation):** - LocalBusiness (if local business) - Event (if promoting events) - Course (if selling courses) - SoftwareApplication (if SaaS) **Phase 3 — Validation and testing:** - Test each Schema on Google Rich Results Test - Validate on Schema.org Validator - Monitor in Google Search Console > Enhancements - Fix warnings and errors **Phase 4 — Monitoring:** - Dashboard: active rich results by type - CTR before/after implementation (by page type) - Rich results impressions in Search Console - Structured data errors (weekly check) - Goal: 100% of pages with basic Schema in [NUMBER] weeks Deliver ready-to-use JSON-LD code for each page type.
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How to use this prompt
- 1Replace the key placeholders first: SITE URL, INDUSTRY, PLATFORM, PLACEHOLDERS.
- 2Replace any bracketed placeholders like [this] with your own context.
- 3Add extra background information when you want more tailored results.
- 4Combine multiple prompts in one conversation when you need a richer output.
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