HTTPS Migration SEO Checklist
Complete checklist for migrating from HTTP to HTTPS without losing organic traffic or rankings.
Execute a secure HTTP-to-HTTPS migration that preserves all SEO value, maintains rankings, and avoids common migration pitfalls.
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Prompt objective
Execute a secure HTTP-to-HTTPS migration that preserves all SEO value, maintains rankings, and avoids common migration pitfalls.
Real use case
A blog with 50,000 monthly organic visits needs to migrate to HTTPS. A previous migration on a sister site caused a 40% traffic drop due to mixed content issues and improper redirects.
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Prompt
Create a complete HTTPS migration SEO checklist for [WEBSITE URL]. **Pre-Migration:** - [ ] Obtain and install SSL certificate - [ ] Test SSL on staging environment - [ ] Crawl entire site (baseline) - [ ] Export all current rankings and traffic data - [ ] Back up current site and database - [ ] Identify all external resources (CDN, APIs, third-party scripts) - [ ] Update CMS settings for HTTPS **Redirect Setup:** - [ ] Implement 301 redirects from HTTP to HTTPS - [ ] Test redirect chains (no double redirects) - [ ] Verify all internal links use HTTPS - [ ] Update canonical tags to HTTPS - [ ] Update hreflang tags to HTTPS - [ ] Update sitemap URLs to HTTPS **Mixed Content Fix:** - [ ] Identify all HTTP resources on HTTPS pages - [ ] Update image URLs to HTTPS - [ ] Update script and stylesheet URLs - [ ] Update third-party embed URLs - [ ] Test with browser dev tools (security tab) **Post-Migration:** - [ ] Submit HTTPS sitemap to Google Search Console - [ ] Add HTTPS property in GSC - [ ] Verify robots.txt is accessible via HTTPS - [ ] Check for crawl errors in GSC - [ ] Monitor rankings daily for 4 weeks - [ ] Monitor traffic for anomalies - [ ] Update all external links you control - [ ] Update Google Analytics property URL - [ ] Update Google Ads landing page URLs - [ ] Update social media profile URLs **Monitoring (12 weeks):** - Weekly ranking checks - Traffic comparison (HTTP vs. HTTPS) - Crawl error monitoring - Mixed content scanning - Indexation rate tracking Include a complete migration timeline and a mixed content scanning guide.
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