Local Citations and Directory Strategy for Brazilian Local SEO
Maps and builds consistent NAP citations across major directories and platforms in the Brazilian market.
Build a robust local citations profile (NAP) in relevant Brazilian directories to strengthen location signals and improve Google Maps ranking.
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Prompt objective
Build a robust local citations profile (NAP) in relevant Brazilian directories to strengthen location signals and improve Google Maps ranking.
Real use case
OdontoVida Clinic, a dental practice in Campinas-SP, appears with different name, address, and phone number across 12 online directories. Google Business Profile shows the old address (before their move), Doctoralia has the wrong phone number, and iFood (for delivery area) lists a different trading name.
Customize these fields first
Replace the placeholders with your own context before you run the prompt. That usually improves the first output more than adding more instructions later.
Prompt
Create a complete local citations strategy for [BUSINESS NAME], located at [FULL ADDRESS], [CITY]-[STATE], phone [PHONE NUMBER], website [URL]. **Phase 1 — Existing Citations Audit:** - Search for the business across all directories listed below - For each citation found, record: name (N), address (A), phone (P) — flag any inconsistencies - Identify duplicate citations (same directory, multiple listings) - Identify citations with outdated or incorrect data **Phase 2 — Priority Directories for Brazil:** **Tier 1 (required, high impact):** - Google Business Profile - Apple Maps Connect - Bing Places - Facebook Business - Foursquare/Swarm - iFood (if food service) - Doctoralia (if healthcare) - Reclame Aqui (business registry) **Tier 2 (important, medium authority):** - TripAdvisor (if tourism/food) - Apontador - GuiaMais - TeleListas - Hotfrog Brasil - Cylex Brasil - Encontre Aqui - Kekanto **Tier 3 (supplementary, niche):** - Industry-specific directories for [INDUSTRY] (list 5-10) - Local chambers of commerce - Professional associations (CRM, CRO, OAB, CREA) - [CITY] portals (city guide, local events) - Niche review sites **Phase 3 — NAP Standardization:** Define the EXACT and UNIQUE format for: - **Name**: [EXACT NAME] (as on CNPJ registration, no variations) - **Address**: [STREET], [NUMBER] - [SUITE/UNIT] - [NEIGHBORHOOD], [CITY]-[STATE], [ZIP CODE] - **Phone**: ([AREA CODE]) [NUMBER] (consistent format) - **Website**: [URL] (with or without www — choose ONE) - **Standard Description**: 2-3 sentences about the business (use on ALL directories) - **Categories**: category list per directory (mapping) **Phase 4 — Execution Plan:** - Week 1: Fix inconsistencies on Tier 1 directories - Week 2: Create/update Tier 2 listings - Week 3-4: Create Tier 3 + niche directory listings - Ongoing: Monthly consistency monitoring **Phase 5 — Monitoring:** - Tracking spreadsheet: directory, listing URL, correct NAP (yes/no), verification date - Recommended tool: BrightLocal or Moz Local - Quarterly verification of all citations - Goal: 100% NAP consistency in 30 days, 40+ citations in 60 days Deliver a complete citations spreadsheet with status and actions for each directory.
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How to use this prompt
- 1Replace the key placeholders first: BUSINESS NAME, FULL ADDRESS, CITY, STATE.
- 2Replace any bracketed placeholders like [this] with your own context.
- 3Add extra background information when you want more tailored results.
- 4Combine multiple prompts in one conversation when you need a richer output.
- 5Save your best-performing prompts so they are easy to reuse later.
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