NAP Consistency Audit and Location Data Cleanup

Conduct a complete NAP consistency audit for [BUSINESS NAME], CNPJ [TAX ID NUMBER], with [NUMBER] locations.

Correct data (source of truth):
- Name: [EXACT NAME AS ON CNPJ]
- Location 1 Address: [FULL ADDRESS WITH POSTAL CODE]
- Location 2 Address: [FULL ADDRESS WITH POSTAL CODE] (if applicable)
- Main phone: [PHONE NUMBER]
- WhatsApp: [NUMBER]
- Website: [URL]
- Email: [EMAIL]

**Phase 1 — Complete digital presence scan:**

Search for the business across ALL these sources and record the data found:

**Organic search:**
- Search: '[BUSINESS NAME]' → record what appears in the Knowledge Panel
- Search: '[NAME] [CITY]' → verify Map Pack
- Search: '[PHONE NUMBER]' → verify where it appears
- Search: '[ADDRESS]' → verify associations

**Google platforms:**
- Google Business Profile (each location)
- Google Maps (verify correct pin placement)
- Google Merchant Center (if e-commerce)

**Social media:**
- Facebook (page info)
- Instagram (bio + contact)
- LinkedIn (company data)
- Twitter/X (bio)

**Directories and platforms:**
- Reclame Aqui
- Apontador / GuiaMais / TeleListas
- Foursquare
- Apple Maps
- Bing Places
- Waze
- Industry directories: [LIST]

**Official records:**
- Receita Federal (CNPJ/QSA)
- Junta Comercial (Business Registry)
- Professional association (CRM/OAB/CREA/CRC if applicable)

**Phase 2 — Inconsistency map:**
Spreadsheet with columns:
| Platform | Name Found | Address Found | Phone Found | Status (✅ correct / ❌ incorrect / ⚠️ outdated) | Required Action | Priority |

Classify each inconsistency:
- 🔴 Critical: Google, Facebook, Reclame Aqui (highest impact)
- 🟡 Important: High-DA directories, Apple Maps
- 🟢 Minor: Small directories, old listings

**Phase 3 — Correction plan:**

For each platform with incorrect data:
- Edit URL / ownership claim URL
- Correction process (step by step)
- Estimated processing time
- Required document (CNPJ, utility bill, etc.)

Correction order:
1. Google Business Profile (same day)
2. Facebook and Instagram (same day)
3. Reclame Aqui (24h — requires documentation)
4. Apple Maps + Bing Places (48h)
5. Tier 2 and 3 directories (weeks 2-3)
6. Duplicate listings: request removal

**Phase 4 — Prevention and monitoring:**
- Official NAP document (PDF for team) — any new registration MUST use this data
- Data change checklist: if address/phone changes, list of ALL places to update
- Quarterly monitoring: re-audit all platforms
- Monitoring tool: BrightLocal Citation Tracker or Moz Local
- Alert: any employee creating a new listing MUST follow the NAP standard

Deliver the complete audit spreadsheet, prioritized correction plan, and official NAP document.