Unlinked Brand Mention Recovery Campaign

Create an unlinked brand mention recovery campaign for [BRAND NAME].

**Phase 1 — Finding Unlinked Mentions:**

**Tools and methods:**
- Google Alerts for brand name variations
- Ahrefs Content Explorer: brand name without link to your domain
- Mention.com or Brand24 for real-time monitoring
- Google search operators: '"[BRAND NAME]" -site:[YOURDOMAIN]'
- Social media mentions without links

**Phase 2 — Prioritization:**
For each unlinked mention, assess:
- Domain Authority/DR of the mentioning site
- Traffic and relevance of the page
- Context of the mention (positive, neutral, negative)
- Whether adding a link would be natural and helpful

**Phase 3 — Outreach Strategy:**

**Email template (3 variations):**
- Variation 1: Direct and helpful
- Variation 2: Value-add (offer additional resource)
- Variation 3: Relationship-building

**Key principles:**
- Be polite and grateful for the mention
- Explain why a link would benefit their readers
- Make it easy (provide the exact URL)
- Follow up once if no response

**Phase 4 — Tracking and Metrics:**
- Mentions found vs. links recovered
- Success rate by outreach template
- Average DR of recovered links
- Monthly monitoring schedule

Include outreach email templates and a tracking spreadsheet.