Lost Backlink Recovery and Broken Link Building
Identifies lost backlinks and competitor broken links to recover and capture new opportunities.
Recover valuable backlinks your site has lost and exploit competitor broken links as opportunities to earn new high-quality backlinks.
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Prompt objective
Recover valuable backlinks your site has lost and exploit competitor broken links as opportunities to earn new high-quality backlinks.
Real use case
TravelBR, an inbound tourism agency, lost 45 backlinks over the past 6 months according to Ahrefs (including links from Portal G1 and TripAdvisor Blog). Additionally, 3 direct competitors have hundreds of broken links that can be exploited.
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Prompt
Create a lost backlink recovery and broken link building plan for [SITE URL], in the [SECTOR] sector, with a Domain Rating of [DR] in Ahrefs. **Phase 1 — Lost Backlink Recovery:** Using Ahrefs' 'Lost Backlinks' report: - List the [NUMBER] most valuable backlinks lost in the past 6 months - For each lost link, identify: source URL, domain DR, anchor text, reason for loss (404, content removed, link edited) - Categorize by priority (high: DR>40, medium: DR 20-40, low: DR<20) - Email template for each scenario: - Link removed due to article update → offer updated content - Landing page returns 404 → redirect and notify - Link replaced by competitor → offer superior resource **Phase 2 — Competitor Broken Link Building:** - Analyze [COMPETITOR 1], [COMPETITOR 2], and [COMPETITOR 3] in Ahrefs - Identify their pages that return 404 but still have backlinks - For each opportunity: - Competitor's broken URL - Number of referring domains pointing to it - Theme/content that existed (via Wayback Machine) - Suggested equivalent content we can create or already have **Phase 3 — Broken Link Outreach:** - Email template (3 variations with A/B testing): - Notifies webmasters about the broken link - Offers relevant replacement resource - Tone: helpful, not salesy - Sequence: email 1 (notification) → email 2 (follow-up at day 5) → email 3 (added value at day 10) - Expected success rate: 5-15% **Phase 4 — Ongoing Monitoring:** - Set up Ahrefs alerts for lost backlinks (weekly check) - Monthly dashboard: recovered links, new links via broken building, average DR earned - Monthly target: recover [NUMBER] links and earn [NUMBER] new via broken building Provide the complete prioritized opportunity spreadsheet by potential impact.
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