Backlink Profile Audit and Toxic Link Disavow
Analyzes backlink profile quality, identifies toxic links, and prepares a disavow file for Google.
Clean up the site's backlink profile by removing or disavowing spam links that may be harming rankings and prevent Google penalties.
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Prompt objective
Clean up the site's backlink profile by removing or disavowing spam links that may be harming rankings and prevent Google penalties.
Real use case
AutoPeças Online experienced a 40% drop in organic traffic after the latest Google update. An SEMrush analysis revealed that 28% of their 3,200 backlinks come from PBNs, spam directories, and casino sites — the result of an SEO agency hired in 2023 that used black hat techniques.
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Prompt
Conduct a complete audit of [WEBSITE URL]'s backlink profile and prepare a cleanup plan with a disavow file. **Phase 1 — Data collection and analysis:** Export the full backlink profile from Ahrefs, SEMrush, and Google Search Console. Analyze: - Total referring domains and backlinks - Distribution by DR: <10, 10-20, 20-40, 40-60, 60+ - Ratio of dofollow vs. nofollow vs. ugc vs. sponsored links - Top 20 anchor texts (identify over-optimization) - Geographic distribution of linking domains (excess links from irrelevant countries) - Link acquisition velocity (abnormal spikes) **Phase 2 — Toxic link identification:** Classify each backlink using these criteria: - 🔴 **Toxic (immediate disavow)**: PBNs, link farms, hacked websites, casino/pharma, reactivated expired domains - 🟡 **Suspicious (investigate)**: Low-quality sites, generic directories, massive blogrolls, spam comments - 🟢 **Healthy (keep)**: Editorial sites, brand mentions, legitimate guest posts, specialized directories For each toxic/suspicious link, provide: - Source URL and linked page - Reason for classification - Recommended action: contact webmaster (remove) or include in disavow **Phase 3 — Disavow file:** - Generate the disavow.txt file in the correct Google format - Prioritize domain-level disavow (domain:) when the entire site is spam - Use URL-level disavow when only one page is problematic - Submission instructions for Google Search Console Disavow Tool **Phase 4 — Ideal profile and recovery plan:** - Define the ideal backlink profile for the [INDUSTRY] sector in [TARGET REGION] - Healthy proportions: anchor text, dofollow/nofollow, DR distribution - Healthy link acquisition plan for the next 6 months (to compensate for removed links) - Monitoring: weekly alerts in Ahrefs for new toxic links Deliverables: complete classification spreadsheet + disavow.txt file + recovery plan.
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