Skyscraper Technique for Link-Worthy Content Creation
Find top-performing content in your niche, create something significantly better, and earn backlinks through outreach.
Implement the Skyscraper Technique to create content that outperforms existing top-ranking content and earns natural backlinks.
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Prompt objective
Implement the Skyscraper Technique to create content that outperforms existing top-ranking content and earns natural backlinks.
Real use case
A marketing blog wants to earn backlinks by creating the definitive guide on 'email marketing best practices' — a topic where the top 5 results have 50-200 backlinks each but are outdated or incomplete.
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Replace the placeholders with your own context before you run the prompt. That usually improves the first output more than adding more instructions later.
Prompt
Implement the Skyscraper Technique for [WEBSITE URL] in the [NICHE] niche. **Phase 1 — Find Link-Worthy Content:** **Using Ahrefs:** - Search top keywords in your niche - Filter by number of referring domains - Identify content with 50+ backlinks that is: - Outdated (published 2+ years ago) - Shallow (lacks depth) - Poorly designed - Missing key information **Phase 2 — Create Better Content:** **Improvement strategies:** - More comprehensive (2x the depth) - More up-to-date (current data and examples) - Better design (visuals, infographics, formatting) - More actionable (templates, checklists, tools) - More authoritative (expert quotes, original data) **Content requirements:** - Minimum [WORD COUNT] words - Original research or data - Custom visuals and infographics - Expert contributions - Interactive elements (calculators, quizzes) **Phase 3 — Link Prospecting:** - Export all sites linking to the original content - Filter by DR and relevance - Identify the decision-maker (author, editor) - Create outreach list (minimum 100 prospects) **Phase 4 — Outreach:** - Personalized email referencing their existing link - Explain why your content is a better resource for their readers - Make the swap easy and beneficial - Follow up sequence (2-3 touches) **Phase 5 — Tracking:** - Outreach sent vs. links earned - Average DR of earned links - Traffic impact from new backlinks Include a Skyscraper content brief template and outreach email template.
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How to use this prompt
- 1Replace the key placeholders first: WEBSITE URL, NICHE, WORD COUNT.
- 2Replace any bracketed placeholders like [this] with your own context.
- 3Add extra background information when you want more tailored results.
- 4Combine multiple prompts in one conversation when you need a richer output.
- 5Save your best-performing prompts so they are easy to reuse later.
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