SEO Strategy for SaaS Companies

Create an SEO strategy for [SAAS NAME], a [PRODUCT TYPE] SaaS targeting [TARGET AUDIENCE].

**Phase 1 — Keyword Strategy by Funnel Stage:**

**Top of Funnel (Awareness):**
- Educational blog posts
- Industry guides and frameworks
- Problem-awareness content
- Target: informational keywords

**Middle of Funnel (Consideration):**
- Comparison pages ([Product] vs. [Competitor])
- Alternative pages (Best [Competitor] Alternatives)
- Use case pages
- Target: commercial investigation keywords

**Bottom of Funnel (Decision):**
- Feature pages (each feature = dedicated page)
- Pricing page optimization
- Integration pages
- Target: transactional keywords

**Phase 2 — Feature Page Strategy:**
- Each major feature gets a dedicated landing page
- SEO-optimized with feature-specific keywords
- Internal links from blog posts to feature pages
- Schema markup: SoftwareApplication

**Phase 3 — Comparison Content:**
- [Your Product] vs. [Competitor 1]
- [Your Product] vs. [Competitor 2]
- Best [Category] Software (include yourself)
- [Competitor] Alternatives (include yourself)

**Phase 4 — Integration Pages:**
- Page for each integration (e.g., '/integrations/slack')
- Target: '[Your Product] [Integration] integration'
- Capture users searching for specific integrations

**Phase 5 — Technical SaaS SEO:**
- Free trial/demo page optimization
- App page (if applicable) SEO
- Documentation/help center SEO
- API documentation SEO

**Phase 6 — Metrics:**
- Organic trial signups
- Organic demo requests
- Bottom-of-funnel keyword rankings
- Organic CAC vs. paid CAC

Include a SaaS keyword map template and a content brief for comparison pages.