Conversion Rate Optimization Audit and Action Plan

Act as a Conversion Rate Optimization specialist. Conduct a comprehensive CRO audit and create an action plan for [COMPANY NAME].

Context:
- Business model: [SAAS / E-COMMERCE / LEAD GEN / OTHER]
- Monthly website visitors: [NUMBER]
- Current conversion rate: [PERCENTAGE]
- Target conversion rate: [PERCENTAGE]
- Primary conversion goal: [SIGNUP / PURCHASE / LEAD FORM / OTHER]
- Key pages in conversion funnel: [LIST]
- Analytics tools available: [GA4 / HOTJAR / CRAZYEGG / OTHER]
- A/B testing tool: [OPTIMIZELY / VWO / GOOGLE OPTIMIZE ALTERNATIVE / NONE]

Deliver the following:

1) **Funnel Analysis**:
   - Map the complete conversion funnel with current drop-off rates at each step
   - Identify the biggest leakage points (pages with highest abandonment)
   - Calculate the revenue impact of improving each step by 10%

2) **Heuristic Analysis** (for each key page):
   Evaluate using the LIFT model:
   - Value Proposition: Is the benefit clear and compelling?
   - Relevance: Does the page match visitor expectations?
   - Clarity: Is the layout and messaging easy to understand?
   - Urgency: Is there a reason to act now?
   - Anxiety: What objections or fears exist?
   - Distraction: What elements compete for attention?
   Score each factor 1-10 with specific observations.

3) **UX and Friction Audit**:
   - Form analysis: field count, required vs. optional, validation errors
   - Page speed impact on conversion
   - Mobile conversion rate vs. desktop
   - Trust signals present/missing
   - Navigation and information architecture issues

4) **Prioritized Test Backlog** (minimum 15 hypotheses):
   For each hypothesis:
   - Description: "Changing [ELEMENT] to [VARIATION] will improve [METRIC] because [REASON]"
   - Expected impact (1-10)
   - Confidence level (1-10)
   - Implementation effort (1-10)
   - PIE score (Potential, Importance, Ease)
   - Suggested test type (A/B, multivariate, usability test)

5) **Testing Roadmap** (6 months):
   - Month-by-month test schedule
   - Sample size and duration calculations
   - Statistical significance requirements
   - Winner implementation process

6) **Quick Wins** (implementable within 2 weeks, no testing needed):
   - List of 5-10 immediate changes with expected impact

7) **CRO Program Setup**:
   - Team roles and responsibilities
   - Testing governance and documentation
   - Monthly reporting template
   - Test result repository structure