Viral Referral Program with Gamified Mechanics
Structure a member-get-member referral program with scalable incentives and tiered rewards.
Build a referral program that converts existing customers into a scalable acquisition channel, incorporating gamification mechanics.
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Prompt objective
Build a referral program that converts existing customers into a scalable acquisition channel, incorporating gamification mechanics.
Real use case
Pet Happy, an online pet supply retailer with 5,000 recurring customers and an NPS of 72, wants to launch a referral program that reduces their current CAC of $17 to $8, inspired by the successful Nubank model.
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Prompt
Design a referral program for [COMPANY NAME], which has [NUMBER] active customers and an NPS of [VALUE]. **Program Mechanics:** 1) Benefit for the referrer: [suggest 3 scalable options] 2) Benefit for the referred: [suggest 3 attractive options] 3) Unlocking mechanics (tiers): - 1 referral: [tier 1 reward] - 3 referrals: [tier 2 reward] - 5 referrals: [tier 3 reward] - 10+ referrals: [VIP reward] **Technical Implementation:** - Unique link per customer (how to generate and track) - Custom coupon codes - Customer dashboard (my referrals, rewards) - Recommended tools (Viral Loops, ReferralCandy, or custom) **Communication:** - Program launch email (full copy) - Post-purchase website pop-up - Instagram post announcing the program - WhatsApp message for top customers - Program landing page **Projections:** - Expected participation rate: [%] of customer base - Target viral coefficient (k-factor) - Projected referral CAC vs. current CAC - Break-even: number of referrals needed to sustain the program **Rules and Fraud Prevention:** - Anti-gaming (same household, self-referral) - Simplified terms of service - Reward expiration policy
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