YouTube Awareness Campaign for a New Brand Launch
A YouTube Ads strategy for building brand awareness with a limited budget.
Plan a YouTube Ads campaign focused on awareness and consideration for a brand entering the market.
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Prompt objective
Plan a YouTube Ads campaign focused on awareness and consideration for a brand entering the market.
Real use case
Hydra Sports, a new sports supplement brand, needs to build recognition among men aged 20-35 who weight-train in São Paulo, before their official launch in 45 days.
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Prompt
Plan a YouTube Ads campaign for [BRAND NAME], a new brand in the [INDUSTRY] sector, with the goal of generating awareness before launch in [TIMELINE]. **Budget:** [AMOUNT] total **Audience:** [GENDER], [AGE RANGE], [REGIONS] **Phase 1 — Awareness (weeks 1-3):** - Format: Bumper Ads (6s) + TrueView In-Stream (skippable 15-30s) - 3 video concepts with full scripts: - Video 1: Mystery teaser (build curiosity) - Video 2: The problem the brand solves - Video 3: Brand manifesto - Targeting: affinity audiences + specific YouTube channels **Phase 2 — Consideration (weeks 4-6):** - Format: TrueView Discovery + longer In-Stream (60s) - Content: product demos, behind-the-scenes, testimonials - Sequencing: only show Phase 2 to users who viewed Phase 1 **For each video:** - Full script (hook, development, CTA) - Suggested thumbnail - CTA overlay text - Destination link **Detailed targeting:** - Custom Intent: related Google search queries - Placements: relevant YouTube channels - Exclusions: children's content, controversial content **KPIs:** - Target CPV (cost per view) - Target VTR (view-through rate) - Estimated brand lift - Incremental website traffic
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- 1Replace the key placeholders first: BRAND NAME, INDUSTRY, TIMELINE, AMOUNT.
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