Meta Ads Campaign Structure for Fashion E-commerce

Structure a complete Meta Ads campaign for [E-COMMERCE NAME], a [FASHION NICHE] store with an average order value of R$ [AMOUNT] and monthly budget of R$ [BUDGET].

**Campaign Configuration:**
1) Objective: Sales (Conversion)
2) Bidding strategy: [CBO vs. ABO — recommend and justify]
3) Pixel and CAPI: essential configurations

**Ad Set Structure (minimum 5):**
- Audience 1: Lookalike 1% of buyers from the last 90 days
- Audience 2: Interest in [COMPETITOR BRANDS] + online purchase behavior
- Audience 3: Remarketing — website visitors from the last 14 days who didn't purchase
- Audience 4: Remarketing — cart abandoners from the last 7 days
- Audience 5: Broad targeting (open) with conversion optimization

**For each audience, define:**
- Age range and location
- Suggested daily budget
- Ideal creative type (carousel, video, collection, static)
- Primary copy + 2 variations
- Specific CTA

**Optimization Rules:**
- When to pause an ad set (minimum ROAS, maximum CPA)
- When to scale (budget increase criteria)
- Creative testing frequency

Include copy examples in Brazilian Portuguese with a [FORMAL/CASUAL/FUN] tone.