LinkedIn Ads Campaign for B2B Lead Generation

Act as a B2B paid media specialist. Design a complete LinkedIn Ads campaign for [COMPANY NAME], a [INDUSTRY] company targeting [DECISION-MAKER TITLES].

Context:
- Product/service: [DESCRIPTION]
- Average deal size: $[AMOUNT]
- Sales cycle length: [DURATION]
- Monthly lead target: [NUMBER] MQLs
- Available budget: $[AMOUNT]/month
- Target accounts: [LIST OR DESCRIBE]
- Current LinkedIn presence: [FOLLOWERS / CONTENT CADENCE]

Deliver the following:

1) **Campaign Architecture**:
   - Campaign objective recommendation with justification
   - Campaign structure (minimum 3 campaigns): awareness, consideration, conversion
   - Budget allocation across campaigns
   - Bidding strategy per campaign type

2) **Audience Strategy** (define 4 audiences):
   - Account-Based: uploaded company list targeting
   - Job title + seniority + company size
   - Skill-based targeting
   - Retargeting: website visitors + video viewers + lead form openers
   - Audience size estimates and overlap analysis

3) **Ad Creative Matrix** (minimum 6 ad variations):
   - 2 Sponsored Content (single image) with full copy
   - 2 Video Ads with script (30-60 seconds)
   - 1 Carousel Ad with slide-by-slide content
   - 1 Message Ad (InMail/Sponsored Message) with full template
   - For each ad: headline, body copy, CTA, visual direction

4) **Lead Capture Strategy**:
   - LinkedIn Lead Gen Form vs. landing page: recommendation
   - If Lead Gen Forms: form fields, pre-fill strategy, follow-up SLA
   - If landing page: wireframe with headline, social proof, form, CTA
   - Lead qualification questions to include

5) **Nurture Sequence**: 4-email follow-up sequence for LinkedIn-sourced leads with timing, subject lines, and content focus.

6) **Optimization Playbook**:
   - Weekly optimization checklist
   - When to pause, scale, or iterate
   - A/B testing framework
   - Target benchmarks: CTR, CPC, CPL, conversion rate by funnel stage

7) **Reporting Dashboard**: Key metrics to track weekly and monthly with target values.