Seasonal Campaign Planning for Black Friday and Holiday Sales

Act as a seasonal campaign strategist. Create a complete Black Friday / Holiday Season campaign plan for [ECOMMERCE NAME].

Context:
- Annual revenue: R$ [AMOUNT]
- Seasonal revenue target: R$ [AMOUNT]
- Campaign period: [START DATE] to [END DATE]
- Product categories: [LIST]
- Average discount tolerance: [PERCENTAGE]
- Expected traffic increase: [X]x normal
- Team size for campaign: [NUMBER]
- Past campaign issues: [DESCRIBE]

Deliver the following:

1) **Pre-Campaign Phase (4-6 weeks before)**:
   - Teaser campaign timeline with weekly milestones
   - Waitlist / early access list building strategy
   - Inventory planning recommendations by product category
   - Technical readiness checklist (server capacity, checkout load testing)
   - Creative asset production schedule
   - Email list warming sequence (3 emails)

2) **Offer Architecture**:
   - Tiered discount strategy (e.g., 10%, 20%, 30% by category or cart value)
   - Bundle deals and cross-sell opportunities
   - Flash sale schedule (timing, products, duration)
   - Free shipping threshold calculation
   - VIP / early access offer structure
   - Margin impact analysis per offer type

3) **Campaign Execution Plan (day-by-day)**:
   - Day -1: Final preparations and team briefing
   - Day 1 (Early Access): VIP customer activation
   - Day 2-4 (Main Event): Hourly promotion schedule
   - Day 5 (Last Chance): Urgency push
   - For each day: email sends, ad budget, social posts, SMS/WhatsApp sends

4) **Paid Media Plan**:
   - Budget allocation by channel (Meta, Google, TikTok, email)
   - Campaign structure and audience strategy
   - Creative variations for each phase
   - Bid adjustment strategy for competitive period
   - Real-time budget reallocation rules

5) **Customer Experience Safeguards**:
   - Website performance monitoring plan
   - Customer service staffing plan
   - Return and exchange policy communication
   - Post-purchase communication sequence

6) **Post-Campaign Phase**:
   - Thank you and delivery update sequence
   - Review and testimonial collection
   - Non-buyer follow-up with extended offer
   - Performance analysis framework
   - Learnings documentation template

7. **KPIs and Targets**: 10 campaign-specific metrics with daily tracking targets.