Email Marketing Campaign Sequence for Cart Recovery and Win-Back

Act as an email marketing strategist. Design two automated email campaign sequences for [ECOMMERCE NAME] in the [INDUSTRY] sector.

Context:
- Monthly cart abandonment rate: [PERCENTAGE]
- Average order value: R$ [AMOUNT]
- Dormant customer definition: [NUMBER] days without purchase
- Dormant customer count: [NUMBER]
- Email platform: [KLAVIYO / MAILCHIMP / ACTIVECAMPAIGN / OTHER]
- Current email frequency: [NUMBER] emails/week

Deliver the following:

**SEQUENCE 1: Cart Abandonment Recovery (4 emails)**

For each email, provide:
1. Timing (when it sends after abandonment)
2. Subject line (3 A/B test variations)
3. Preheader text
4. Full email body copy
5. Primary CTA text and button design direction
6. Personalization elements (product images, name, dynamic pricing)
7. Incentive strategy (if any — discount, free shipping, urgency)

Sequence flow:
- Email 1: Gentle reminder (2 hours after)
- Email 2: Social proof and benefits (24 hours after)
- Email 3: Incentive offer (48 hours after)
- Email 4: Last chance urgency (72 hours after)

**SEQUENCE 2: Customer Win-Back (3 emails)**

For each email, provide:
1. Timing (when it sends after last purchase)
2. Subject line (3 A/B test variations)
3. Preheader text
4. Full email body copy
5. Primary CTA text and button design direction
6. Personalization elements (past purchase references, recommendations)
7. Win-back offer strategy

Sequence flow:
- Email 1: "We miss you" + new arrivals showcase
- Email 2: Exclusive win-back offer
- Email 3: Final attempt + feedback survey

**ADDITIONAL DELIVERABLES:**

8. **Segmentation Rules**: How to exclude recent purchasers, frequent buyers, and unsubscribed contacts.

9. **A/B Testing Plan**: 5 elements to test across both sequences with sample sizes and duration.

10. **Performance Benchmarks**: Target open rate, click rate, recovery rate, and revenue per email for each sequence.

11. **Suppression and Frequency Rules**: How to avoid email fatigue when customers are in multiple sequences.