Social Media Brand Guidelines and Content Pillars
Establish comprehensive social media guidelines covering visual standards, content pillars, and community management protocols.
Create a complete social media brand guidelines document that ensures consistent, on-brand presence across all social platforms while providing actionable content direction.
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Prompt objective
Create a complete social media brand guidelines document that ensures consistent, on-brand presence across all social platforms while providing actionable content direction.
Real use case
VidaPet, a pet care brand with 85K Instagram followers, 12K TikTok followers, and a growing YouTube presence, has inconsistent posting quality. Different team members create content with varying styles, tones, and visual standards, diluting brand recognition.
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Prompt
Act as a social media brand strategist. Create comprehensive social media brand guidelines for [BRAND NAME] in the [INDUSTRY] sector. Context: - Active platforms: [LIST WITH FOLLOWER COUNTS] - Content team: [NUMBER] people creating content - Current posting frequency: [PER PLATFORM] - Brand personality: [3-5 ADJECTIVES] - Visual identity assets available: [LOGO, COLORS, FONTS, PHOTOGRAPHY STYLE, ETC.] - Primary social media goals: [AWARENESS / ENGAGEMENT / LEADS / SALES] Deliver the following: 1) **Platform-Specific Guidelines**: For each active platform, define: - Profile optimization (bio, photo, banner, link strategy) - Content formats and specifications (dimensions, duration, file types) - Posting frequency and optimal times - Hashtag strategy (number, types, branded hashtags) - Engagement expectations (response time, tone) 2) **Visual Standards**: - Photo style guide: lighting, composition, subject matter, editing presets - Graphic template system: 5 reusable template types with layout descriptions - Video style guide: intro/outro, text overlays, transitions, music style - Color usage rules per platform - Logo usage on social media (minimum sizes, clear space, backgrounds) 3) **Content Pillars** (4-6 pillars): For each pillar: - Pillar name and description - Percentage of content mix - Content formats that work best - 5 specific content ideas/examples - Example caption with hashtags 4) **Community Management Protocol**: - Response time standards by platform - Tone guidelines for different interaction types (questions, complaints, praise, trolls) - Escalation matrix: what to handle, what to escalate, who to escalate to - Pre-approved response templates for common scenarios - User-generated content policy and reposting guidelines 5) **Content Calendar Framework**: - Weekly content rhythm (what type of content on which days) - Monthly themes and seasonal content planning - Real-time content guidelines (trending topics, newsjacking) - Content approval workflow 6) **Crisis Communication on Social Media**: - Social media crisis classification levels - Response protocol per level - Holding statement templates - Post-crisis recovery content plan 7) **Performance Benchmarks**: Target metrics per platform (engagement rate, follower growth, reach, click-through).
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