Verbal Identity Guide for a Brand
Defines tone of voice, vocabulary, and brand personality across all channels.
Create a comprehensive verbal identity guide that ensures consistent brand communication at every touchpoint.
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Prompt objective
Create a comprehensive verbal identity guide that ensures consistent brand communication at every touchpoint.
Real use case
Amora Lingerie, a women's intimate apparel brand focused on body positivity, is growing quickly and now has 5 people creating content. They need a guide to maintain consistent tone.
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Prompt
Create a verbal identity guide for [BRAND NAME], in the [INDUSTRY] sector, positioned as [POSITIONING] for [TARGET AUDIENCE]. **1) Brand Archetype:** - Primary archetype (from Jung's 12 archetypes) - Secondary archetype - Rationale for selection **2) Tone of Voice:** - 4 dimensions with scales (e.g., formal ←→ casual, serious ←→ playful) - Brand's position on each scale with justification - How tone varies by channel (Instagram vs. email vs. customer service vs. website) **3) Vocabulary:** - 15 words/phrases the brand USES (with context) - 15 words/phrases that are OFF-LIMITS (with alternatives) - Industry jargon: when to use and when to avoid - Pronoun usage: define standard (tu, você, vocês) **4) Personality:** - If the brand were a person: 1-paragraph description - 5 adjectives that define it - 5 adjectives it is NOT - One phrase the brand would say / one it would never say **5) Practical Examples:** - Instagram post (celebration) - Welcome email - Response to positive feedback on social media - Response to a complaint - Social media bio - Product description - Crisis communication All content in Brazilian Portuguese, accounting for regionalisms and local culture.
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