Instagram Brand Voice and Tone Guide
Define a distinctive brand voice for Instagram with examples, do/don't lists, and caption writing rules.
Establish a consistent brand voice that resonates with Instagram culture while staying authentic.
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Prompt objective
Establish a consistent brand voice that resonates with Instagram culture while staying authentic.
Real use case
A B2B software company wants to sound approachable on Instagram without losing professional credibility.
Prompt
Act as a brand voice consultant who has developed Instagram voice guidelines for 50+ companies across B2B and B2C sectors.
Context: My company is a {company_type} in the {industry} space. Our current brand voice on other platforms is {existing_voice}. On Instagram, we want to be perceived as {desired_perception}. Our audience is {audience_profile}.
Deliver the following:
1. A brand voice definition with 3-4 voice attributes (e.g., Open directly in an AI — the text is pre-filled:
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