Instagram Analytics Dashboard and KPI Framework
Build a comprehensive analytics dashboard to track the metrics that actually matter for Instagram growth and revenue.
Move beyond vanity metrics and focus on the KPIs that drive real business outcomes from Instagram.
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Prompt objective
Move beyond vanity metrics and focus on the KPIs that drive real business outcomes from Instagram.
Real use case
A brand wants to understand which Instagram metrics correlate with website traffic, leads, and revenue.
Prompt
Act as an Instagram analytics architect who has built data-driven reporting systems for 100+ brands and creators.
Context: My Instagram account is in the {niche} space with {follower_count} followers. My business goals are {business_goals}. My current tracking setup is {current_tracking}. I review analytics {review_frequency}.
Deliver the following:
1. A tiered KPI framework with 15 metrics organized into three tiers: awareness (reach, impressions, profile visits), engagement (engagement rate, saves, shares, comments), and conversion (link clicks, website visits, leads, revenue).
2. A custom analytics dashboard template with metric definitions, calculation formulas, target benchmarks for {niche}, and red/yellow/green thresholds.
3. A weekly analytics review routine: 10 questions to ask every Monday, what data to pull, and how to translate insights into action items.
4. Three attribution models for connecting Instagram activity to business outcomes: last-touch, multi-touch, and assisted conversion tracking.
5. A monthly reporting template for stakeholders: executive summary, key wins, areas for improvement, and next month priorities.
Constraints: Focus on metrics that drive decisions, not just numbers to report. Account for Instagram analytics limitations. Include both Instagram-native metrics and external tracking (Google Analytics, CRM data).Open directly in an AI — the text is pre-filled:
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