Instagram Brand Deal Negotiation Guide
Learn how to price, negotiate, and deliver brand partnerships that are profitable and authentic.
Maximize earnings from brand partnerships while maintaining audience trust and content quality.
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Prompt objective
Maximize earnings from brand partnerships while maintaining audience trust and content quality.
Real use case
A lifestyle creator receives their first brand deal offer and needs to know how to price and negotiate.
Prompt
Act as a brand deal negotiator who has secured $2M+ in influencer partnerships and taught 200+ creators to price their work.
Context: My account has {follower_count} followers with {engagement_rate} percent engagement. My niche is {niche}. My audience demographics are {audience_demographics}. I have received a brand deal offer for {deal_description} at {offered_rate}.
Deliver the following:
1. A pricing framework for sponsored content: how to calculate my rate for feed posts, Reels, Stories, and bundles based on industry benchmarks and my specific metrics.
2. A negotiation playbook: 5 tactics to increase the offer, 3 concessions I can make without losing value, and 5 deal-breakers to walk away from.
3. A brand deal evaluation checklist with 10 criteria: brand alignment, creative freedom, usage rights, exclusivity, payment terms, deliverables, timeline, disclosure requirements, performance bonuses, and long-term potential.
4. Three email/DM templates: counter-offer, terms clarification, and deal acceptance with conditions.
5. A brand deal delivery system: how to create sponsored content that performs well for the brand while staying authentic to my audience.
Constraints: Never recommend accepting deals that conflict with audience trust. Always factor in content creation time, not just posting. Ensure proper FTC disclosure in all sponsored content.Open directly in an AI — the text is pre-filled:
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