SWOT Analysis with Action Plan for Small and Medium Businesses

Conduct a complete SWOT analysis for [COMPANY NAME], in the [INDUSTRY] sector, with [NUMBER] years in the market, [NUMBER] employees, and monthly revenue of R$ [AMOUNT].

**Business context:**
- Current model: [DESCRIPTION]
- Main products/services: [LIST]
- Main current competitor: [NAME]
- Main perceived threat: [DESCRIPTION]
- Main perceived opportunity: [DESCRIPTION]
- Available resources for investment: R$ [AMOUNT]
- Planning horizon: [TIMEFRAME]

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**PART 1 — COMPLETE SWOT ANALYSIS**

**S — STRENGTHS — Internal positive factors**

Diagnostic questions:
- What do you do better than competitors?
- What asset or skill is difficult to copy?
- Why do loyal customers continue with you?
- What does the team do exceptionally well?

Identified strengths (minimum 8, with impact and evidence):

| # | Strength | Impact (1-5) | Evidence |
|---|----------|--------------|----------|
| 1 | [STRENGTH] | [X] | [How you know this is true] |
| ... | | | |

Top 3 most strategic strengths (those that differentiate most):
1. [PRIMARY STRENGTH — why it differentiates]
2. [SECONDARY STRENGTH]
3. [TERTIARY STRENGTH]

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**W — WEAKNESSES — Internal negative factors**

Diagnostic questions:
- What do customers complain about most?
- Where do you lose to competitors most often?
- What consumes the most time/cost without generating value?
- What resources or skills are missing?

Identified weaknesses:

| # | Weakness | Urgency (1-5) | Fixable? | Fix cost |
|---|----------|--------------|----------|----------|
| 1 | [WEAKNESS] | [X] | [YES/NO] | R$ [AMOUNT] |
| ... | | | | |

Critical weaknesses (those that put the business at risk if not addressed):
1. [CRITICAL WEAKNESS]

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**O — OPPORTUNITIES — External positive factors**

Diagnostic questions:
- What market trends work in your favor?
- What legal or regulatory changes open space?
- What customer segments are underserved?
- What are competitors not doing?

Identified opportunities:

| # | Opportunity | Potential (R$) | Timeline | Requirements |
|---|-------------|----------------|----------|---------------|
| 1 | [OPPORTUNITY] | R$ [X]/month | [TIMEFRAME] | [What's needed] |
| ... | | | | |

Short-term opportunities (capturable in 6 months) vs. long-term:

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**T — THREATS — External negative factors**

Diagnostic questions:
- What market trends work against you?
- What new competitors are emerging?
- What technological changes could make your model obsolete?
- What macroeconomic risks affect the sector?

Identified threats:

| # | Threat | Probability (1-5) | Impact (1-5) | Urgency |
|---|--------|-------------------|--------------|--------|
| 1 | [THREAT] | [X] | [X] | [HIGH/MEDIUM/LOW] |
| ... | | | | |

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**PART 2 — STRATEGIC CROSS-MAPPING**

Combinations that generate strategic initiatives:

*SO (Strengths × Opportunities) — How to use strengths to seize opportunities:*
- [STRENGTH X] + [OPPORTUNITY Y] = [STRATEGIC INITIATIVE 1]
- [STRENGTH Z] + [OPPORTUNITY W] = [STRATEGIC INITIATIVE 2]

*WO (Weaknesses × Opportunities) — How to overcome weaknesses to capture opportunities:*
- Fix [WEAKNESS A] to seize [OPPORTUNITY B]

*ST (Strengths × Threats) — How to use strengths to mitigate threats:*
- [STRENGTH C] can protect against [THREAT D] because [REASON]

*WT (Weaknesses × Threats) — Exposure reduction:*
- [WEAKNESS E] + [THREAT F] = critical risk → contingency plan: [ACTION]

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**PART 3 — PRIORITIZED ACTION PLAN**

Transform cross-mappings into concrete initiatives:

*Prioritization matrix (Impact × Effort):*

| Initiative | Impact (1-5) | Effort (1-5) | Quadrant | Priority |
|------------|--------------|--------------|----------|----------|
| [INITIATIVE 1] | [X] | [X] | Quick Win | High |
| [INITIATIVE 2] | [X] | [X] | Big Bet | Medium |
| ... | | | | |

Quadrants:
- Quick Wins (high impact, low effort): DO IMMEDIATELY
- Big Bets (high impact, high effort): PLAN CAREFULLY
- Fill-ins (low impact, low effort): DO IF TIME PERMITS
- Discard (low impact, high effort): DO NOT DO

*Six-month action plan:*

| Initiative | Owner | Deadline | Success KPI | Required Resources |
|------------|-------|----------|-------------|-------------------|
| [QUICK WIN 1] | [NAME/TITLE] | [DATE] | [METRIC] | R$ [AMOUNT] + [HOURS] |
| [QUICK WIN 2] | | | | |
| [BIG BET 1] | | | | |

*Monthly milestones:*
- Month 1: [DELIVERABLE]
- Month 2: [DELIVERABLE]
- Month 3: [DELIVERABLE]
- Months 4-6: [DELIVERABLE]

*Plan success indicators:*
- Revenue: from R$ [CURRENT] to R$ [TARGET] in [TIMEFRAME]
- Margin: from [X]% to [Y]%
- [OTHER SPECIFIC BUSINESS KPI]

*Follow-up meeting:* monthly, [FIXED DAY], 60 minutes, reviewing metrics vs. plan.