60-Second Elevator Pitch Using Hook-Problem-Solution Technique
Builds multiple elevator pitch versions adapted to different contexts and audiences.
Create impactful 30 and 60-second elevator pitches that capture immediate attention and generate interest for a longer conversation.
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Prompt objective
Create impactful 30 and 60-second elevator pitches that capture immediate attention and generate interest for a longer conversation.
Real use case
Marcos Vinícius, founder of LogiPrime (last-mile optimization for e-commerce), is attending Web Summit Rio and knows he'll have dozens of quick interactions in elevators, lines, and happy hours. He needs different pitch versions for each situation: investor, potential client, press, and potential technical cofounder.
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Prompt
Create elevator pitches for [STARTUP NAME] adapted to different audiences and contexts. **Startup Information:** - What it does: [ONE-PARAGRAPH DESCRIPTION] - Problem: [PROBLEM] - Solution: [SOLUTION] - Differentiation: [DIFFERENTIATOR] - Traction: [KEY METRICS] - Market: [SIZE] **1) Universal Pitch (60 seconds):** Using the Hook → Problem → Solution → Traction → Ask technique: - Hook (10 sec): phrase that stops someone mid-stride - Problem (15 sec): the pain point with data - Solution (15 sec): what we do and how - Traction (10 sec): proof it works - Ask (10 sec): what you want from this person *Write the full script, word for word.* **2) Adapted Versions (30 seconds each):** *For angel investor (e.g., AnjosBrasil network):* - Focus: returns, market size, team - Ask: 30-minute meeting *For potential client ([ROLE]):* - Focus: results, ROI, similar case study - Ask: 14-day free pilot *For press/media:* - Focus: news angle, social impact, impressive numbers - Ask: article/interview *For potential technical cofounder:* - Focus: technical challenge, vision, equity - Ask: coffee to chat *For mentor/advisor:* - Focus: stage, current obstacle, potential - Ask: 1 hour of mentorship **3) Delivery Guide:** - Voice tone for each audience - Body language (open posture, eye contact) - How to close with contact exchange (LinkedIn QR code, WhatsApp) - Transition phrases when the person shows interest - What to NEVER say (jargon, exaggerations,
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- 1Replace the key placeholders first: STARTUP NAME, ONE-PARAGRAPH DESCRIPTION, PROBLEM, SOLUTION.
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