Crowdfunding Campaign with Pre-Launch Strategy
Plans and executes equity or reward crowdfunding campaigns for startups.
Structure a crowdfunding campaign (equity or rewards) with a complete pre-launch strategy, community activation, and engagement plan to maximize fundraising.
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Prompt objective
Structure a crowdfunding campaign (equity or rewards) with a complete pre-launch strategy, community activation, and engagement plan to maximize fundraising.
Real use case
CervejaArtesanal.app wants to launch an equity crowdfunding campaign on the Kria platform to raise R$600k from individual investors. The startup has a community of 15,000 craft beer enthusiasts on Instagram and 3,200 on the beta app. The founder wants to convert the community into investors.
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Prompt
Plan a crowdfunding campaign for [STARTUP NAME] on the [KRIA/CAPTABLE/SMU/CATARSE] platform with a target of R$ [AMOUNT].\\\\\\\\n\\\\\\\\n**Context:**\\\\\\\\n- Crowdfunding type: [EQUITY/REWARD/DEBT]\\\\\\\\n- Platform chosen: [PLATFORM]\\\\\\\\n- Current community: [NUMBER] followers/users on [CHANNELS]\\\\\\\\n- Product/service: [DESCRIPTION]\\\\\\\\n- Traction: [METRICS]\\\\\\\\n\\\\\\\\n**1) Pre-Campaign (30-45 days before launch):**\\\\\\\\n\\\\\\\\n*Materials Preparation:*\\\\\\\\n- Pitch video (2-3 min script): structure, tone, production\\\\\\\\n- Campaign page: essential sections, copy, design\\\\\\\\n- Perks/rewards (if reward) or investment terms (if equity)\\\\\\\\n- Campaign FAQ (15+ questions)\\\\\\\\n\\\\\\\\n*Valuation and Terms (equity crowdfunding):*\\\\\\\\n- How to set valuation for the crowd (generally 10-20% discount vs. next round)\\\\\\\\n- Minimum ticket: R$ [AMOUNT]\\\\\\\\n- Post-campaign cap table\\\\\\\\n- Legal structure (SPE, CVM 88 investment contract)\\\\\\\\n\\\\\\\\n*Community Warmup:*\\\\\\\\n- Content sequence (journey storytelling)\\\\\\\\n- Behind-the-scenes of the product\\\\\\\\n- Teaser: \\\\\\\\
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- 1Replace the key placeholders first: STARTUP NAME, KRIA/CAPTABLE/SMU/CATARSE, AMOUNT, EQUITY/REWARD/DEBT.
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