AARRR (Pirate Metrics) Growth Framework for B2B/B2C Startups
Implements the AARRR funnel with practical actions for each growth stage.
Apply the AARRR framework (Acquisition, Activation, Retention, Referral, Revenue) with specific metrics, experiments, and OKRs to accelerate growth in a structured way.
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Prompt objective
Apply the AARRR framework (Acquisition, Activation, Retention, Referral, Revenue) with specific metrics, experiments, and OKRs to accelerate growth in a structured way.
Real use case
Agenda Pro, a scheduling SaaS for clinics, has 1,200 users but most don't progress past the trial. Growth rate has stalled at 5% per month. The founder wants to implement a systematic growth framework to reach 5,000 paying users in 6 months, focusing on improving activation (currently 18%) and retention (currently 60% at 30 days).
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Prompt
Implement the AARRR growth framework for [STARTUP NAME], a [B2B/B2C] product in the [INDUSTRY] sector at the [TRACTION/SCALE] stage.\\\\\\\\n\\\\\\\\n**Current Metrics:**\\\\\\\\n- Monthly visitors: [NUMBER]\\\\\\\\n- Monthly signups: [NUMBER]\\\\\\\\n- Activation rate (trial → aha moment): [PERCENTAGE]%\\\\\\\\n- Retention D7: [PERCENTAGE]% | D30: [PERCENTAGE]% | D90: [PERCENTAGE]%\\\\\\\\n- NPS: [NUMBER]\\\\\\\\n- MRR: R$ [AMOUNT]\\\\\\\\n- Monthly churn: [PERCENTAGE]%\\\\\\\\n\\\\\\\\n**For each stage of the AARRR funnel:**\\\\\\\\n\\\\\\\\n**A — ACQUISITION:**\\\\\\\\n- Current channels and CAC by channel\\\\\\\\n- Top 3 channels to optimize (based on CAC and volume)\\\\\\\\n- 5 growth experiments to test in 30 days:\\\\\\\\n - Description, hypothesis, success metric, effort (S/M/L)\\\\\\\\n- SEO strategy for [MAIN KEYWORDS]\\\\\\\\n- Partnership/integration program for distribution\\\\\\\\n\\\\\\\\n**A — ACTIVATION:**\\\\\\\\n- Define the product's \\\\\\\\
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