Referral Program Email Templates
Complete email templates for launching and promoting a customer referral program.
Create a referral program email sequence that motivates existing customers to refer friends, tracks referrals, and rewards both parties.
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Prompt objective
Create a referral program email sequence that motivates existing customers to refer friends, tracks referrals, and rewards both parties.
Real use case
A meal delivery service wants to launch a referral program where existing customers get $20 credit for each friend who signs up. They need emails to announce the program, remind customers, and celebrate successful referrals.
Customize these fields first
Replace the placeholders with your own context before you run the prompt. That usually improves the first output more than adding more instructions later.
Prompt
Create a referral program email template set for [COMPANY NAME] offering [REWARD] for each successful referral. **Email 1 — Program Launch Announcement:** - Subject: 3 variations - Body: Introduce the referral program, explain rewards - How it works (3 simple steps) - Personal referral link/code - CTA: Start referring **Email 2 — How It Works (3 days later for non-actors):** - Subject: 3 variations - Body: Step-by-step guide with visuals - FAQ about the program - Social proof: 'Already [NUMBER] referrals this month' - CTA: Share your link **Email 3 — Reminder (7 days later):** - Subject: 3 variations - Body: 'Don't miss out on [REWARD]' - Easy sharing options (email, social, copy link) - CTA: Refer a friend **Email 4 — Successful Referral Celebration:** - Trigger: Friend signs up using their link - Subject: 'Your friend joined! Here's your [REWARD]' - Body: Thank you + reward confirmation - Encourage more referrals - CTA: Refer another friend **Email 5 — Milestone Celebration:** - Trigger: Customer reaches referral milestone (3, 5, 10 referrals) - Subject: 'You've referred [NUMBER] friends!' - Body: Celebration + bonus reward - CTA: Keep referring **Email 6 — Referral Program Refresh:** - Sent quarterly to all program members - Subject: 3 variations - Body: Program updates, new rewards, top referrers - CTA: Share your link **For each email:** - Complete copy - Design recommendations - Personalization variables - Expected conversion rate Include a referral program landing page outline and tracking setup guide.
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How to use this prompt
- 1Replace the key placeholders first: COMPANY NAME, REWARD, NUMBER.
- 2Replace any bracketed placeholders like [this] with your own context.
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