Email List Health Score and Monitoring System

Create an email list health scoring system for [COMPANY NAME] with [NUMBER] subscribers.

**1) Health Score Components (0-100):**

**Deliverability (30 points):**
- Inbox placement rate: [X] points
- Bounce rate: [X] points
- Spam complaint rate: [X] points

**Engagement (35 points):**
- Open rate: [X] points
- Click rate: [X] points
- Active subscriber percentage: [X] points

**Growth (20 points):**
- Net subscriber growth rate: [X] points
- New subscriber quality (source-based): [X] points

**Compliance (15 points):**
- Unsubscribe link present: [X] points
- Physical address included: [X] points
- Consent documentation: [X] points

**2) Health Score Tiers:**
- 90-100: Excellent — maintain current practices
- 75-89: Good — minor improvements needed
- 60-74: Fair — action plan required
- Below 60: Critical — immediate intervention needed

**3) Monitoring Dashboard:**
- Weekly health score calculation
- Trend chart (30/60/90 days)
- Component breakdown
- Alert thresholds

**4) Automated Alerts:**
- Score drops below 75 → weekly review
- Score drops below 60 → immediate action
- Spam complaint rate > 0.1% → pause and investigate
- Bounce rate > 2% → list cleanup

**5) Improvement Actions by Component:**
- Low deliverability: authentication check, list cleaning
- Low engagement: content audit, re-engagement campaign
- Negative growth: acquisition strategy review
- Compliance issues: template updates, consent audit

Include a health score calculator spreadsheet and a weekly monitoring checklist.