Complete Hotmart Setup Guide for Your First Online Course
Step-by-step walkthrough for configuring and launching your first course on Hotmart, the Brazilian digital product platform.
Fully configure a product on Hotmart from account creation to first sale, including member area setup, checkout optimization, tracking pixels, affiliate program activation, and email marketing integration.
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Prompt objective
Fully configure a product on Hotmart from account creation to first sale, including member area setup, checkout optimization, tracking pixels, affiliate program activation, and email marketing integration.
Real use case
Psychologist Renata de Souza has her content ready (30 recorded video lessons) but has never used Hotmart. She needs a step-by-step guide to upload her course, configure installment checkout, activate affiliates, and connect to her 3,000-email Mailchimp list—all before launch in 3 weeks.
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Replace the placeholders with your own context before you run the prompt. That usually improves the first output more than adding more instructions later.
Prompt
Create a complete Hotmart setup guide for the course [COURSE NAME] on [TOPIC], priced at $[AMOUNT] with [NUMBER] recorded lessons.\\\\\\\\n\\\\\\\\n**Stage 1 — Product creation (Day 1):**\\\\\\\\n- Product type: online course (select the correct option from available types)\\\\\\\\n- SEO-optimized name (for Hotmart's internal search)\\\\\\\\n- High-converting description (template with hook + benefits + CTA)\\\\\\\\n- Cover image (exact dimensions + Canva brief)\\\\\\\\n- Ideal category and subcategory\\\\\\\\n- Language and regional settings\\\\\\\\n\\\\\\\\n**Stage 2 — Member area (Days 2-3):**\\\\\\\\n- Choice: Hotmart Club vs. external area ([MEMBERKIT/NUTROR/WORDPRESS])\\\\\\\\n- Module and lesson structure (ideal organization)\\\\\\\\n- Video upload (format, resolution, maximum file size)\\\\\\\\n- Supplementary materials (PDFs, spreadsheets, templates)\\\\\\\\n- Drip content configuration (scheduled content release)\\\\\\\\n- Visual customization (logo, colors, banner)\\\\\\\\n\\\\\\\\n**Stage 3 — Checkout and payment (Day 4):**\\\\\\\\n- Checkout page: conversion optimization\\\\\\\\n- Payment methods: credit card (installments), bank slip, Pix\\\\\\\\n- Installment plan: up to [NUMBER]x (with or without interest — calculate)\\\\\\\\n- Order bump: complementary product at $[AMOUNT]\\\\\\\\n- Guarantee: [7/15/30] days (how to configure and when NOT to offer)\\\\\\\\n- Discount coupons: create 3 strategic coupons\\\\\\\\n\\\\\\\\n**Stage 4 — Pixels and tracking (Day 5):**\\\\\\\\n- Facebook/Meta Pixel (where to install, which events)\\\\\\\\n- Google Analytics 4 (setup + conversion events)\\\\\\\\n- Google Ads Tag (if using Google Ads)\\\\\\\\n- TikTok Pixel (optional)\\\\\\\\n- UTMs for traffic source tracking\\\\\\\\n\\\\\\\\n**Stage 5 — Affiliate program (Day 6):**\\\\\\\\n- Whether to activate affiliates (pros and cons for first course)\\\\\\\\n- Suggested commission: [%] (benchmark by price range)\\\\\\\\n- Affiliate rules: manual vs. automatic approval\\\\\\\\n- Affiliate materials: banners, copy, swipe files\\\\\\\\n- HotLeads: how it works and how to activate\\\\\\\\n\\\\\\\\n**Stage 6 — Integrations (Day 7):**\\\\\\\\n- Email marketing: [ACTIVECAMPAIGN/MAILCHIMP/BREVO/LEADSLOVERS]\\\\\\\\n- Purchase webhook → welcome automation setup\\\\\\\\n- WhatsApp: post-purchase group link\\\\\\\\n- Zapier/Make: useful automations (3 examples)\\\\\\\\n\\\\\\\\n**Stage 7 — Pre-launch (Days 8-14):**\\\\\\\\n- Testing checklist: test purchase, area access, emails\\\\\\\\n- Sales page: essential elements\\\\\\\\n- Countdown and triggers\\\\\\\\n\\\\\\\\nInclude direct links to each Hotmart configuration setting and screenshots where possible.
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How to use this prompt
- 1Replace the key placeholders first: COURSE NAME, TOPIC, AMOUNT, NUMBER.
- 2Replace any bracketed placeholders like [this] with your own context.
- 3Add extra background information when you want more tailored results.
- 4Combine multiple prompts in one conversation when you need a richer output.
- 5Save your best-performing prompts so they are easy to reuse later.
Next best step
Open the guide first, then branch only if you still need more.
A buyer guide for deciding between the guide path, course-only purchase, and full membership.
If this prompt is close but not quite right, generate variants next. If the job is recurring, move into the course library after the guide.
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