Multichannel Peak Season Campaign Planning and Execution

Create a complete multichannel campaign plan for [COMPANY NAME], an e-commerce store in the [INDUSTRY] niche with average monthly revenue of [CURRENCY][AMOUNT] and a peak event target of [CURRENCY][TARGET].\\\\\\\\n\\\\\\\\n**Channels to Coordinate:**\\\\\\\\n- Owned store: [PLATFORM — VTEX/SHOPIFY/NUVEMSHOP]\\\\\\\\n- Marketplaces: [MERCADO LIBRE/SHOPEE/AMAZON/OTHER]\\\\\\\\n- Social media: [INSTAGRAM/TIKTOK/FACEBOOK]\\\\\\\\n- Email marketing: [TOOL] — database of [NUMBER] contacts\\\\\\\\n- Messaging apps: [NUMBER] contacts on broadcast list\\\\\\\\n- Paid ads: budget of [CURRENCY][AMOUNT] for the week\\\\\\\\n\\\\\\\\n**Phase 1 — Preparation (D-30 to D-15):**\\\\\\\\n\\\\\\\\n*Product Selection:*\\\\\\\\n- Criteria: healthy margins (min. [PERCENTAGE]%), high historical demand, available stock\\\\\\\\n- Peak event portfolio:\\\\\\\\n  - Anchor products (real discount, high traffic): [NUMBER] SKUs\\\\\\\\n  - Premium products (moderate discount, high margin): [NUMBER] SKUs\\\\\\\\n  - Exclusive products (launch for the date): [NUMBER] SKUs\\\\\\\\n  - Special bundles (assembled for the date): [NUMBER] bundles\\\\\\\\n\\\\\\\\n*Inventory Planning:*\\\\\\\\n- Demand projection per product (historical baseline × event factor)\\\\\\\\n- Advance orders to suppliers with delivery timeline\\\\\\\\n- Stock limit per product (to avoid overselling)\\\\\\\\n- Contingency plan: substitute products if sold out\\\\\\\\n\\\\\\\\n*Technical Infrastructure:*\\\\\\\\n- Server load testing (simulate [NUMBER]x average traffic)\\\\\\\\n- Activate CDN and aggressive caching\\\\\\\\n- Checkout: reduce required fields to minimum\\\\\\\\n- Default payment option that ensures instant confirmation\\\\\\\\n- Integrate with [GATEWAY] to avoid timeout\\\\\\\\n\\\\\\\\n**Phase 2 — Pre-Warming (D-15 to D-3):**\\\\\\\\n\\\\\\\\n*Week 1 of pre-warming:*\\\\\\\\n- Email: \\\\\\\\