Marketplace advertising strategy: native ads on Mercado Livre, Shopee, and Amazon

Develop an advertising strategy for [STORE NAME] on marketplaces [MERCADO LIVRE / SHOPEE / AMAZON BR], in category [CATEGORY], with total monthly budget of [BUDGET AMOUNT].\\\\\\\\n\\\\\\\\n**Current performance data:**\\\\\\\\n- Current ad spend: [AMOUNT] per month\\\\\\\\n- Current ROAS: [VALUE]x\\\\\\\\n- Products in active campaigns: [NUMBER]\\\\\\\\n- Top 5 products by revenue: [LIST PRODUCTS]\\\\\\\\n- Current ACoS (Advertising Cost of Sale): [PERCENTAGE]%\\\\\\\\n\\\\\\\\n**1) Mercado Libre Product Ads:**\\\\\\\\n\\\\\\\\n**Campaign structure:**\\\\\\\\n- Campaign 1: Bestsellers (products with > [X] monthly sales)\\\\\\\\n  - Budget allocation: [PERCENTAGE]% of total\\\\\\\\n  - Bidding: auto vs manual (recommendation and rationale)\\\\\\\\n  - Target ACoS: [PERCENTAGE]%\\\\\\\\n- Campaign 2: New launches (products < 30 days old)\\\\\\\\n  - Budget allocation: [PERCENTAGE]% of total\\\\\\\\n  - Objective: accelerate first sales and build reviews\\\\\\\\n- Campaign 3: Long-tail (high-margin products with low competition)\\\\\\\\n  - Budget allocation: [PERCENTAGE]% of total\\\\\\\\n  - Specific keyword targeting\\\\\\\\n\\\\\\\\n**Optimization routines:**\\\\\\\\n- Bid adjustment frequency\\\\\\\\n- Pausing criteria (maximum ACoS threshold)\\\\\\\\n- Scaling criteria (minimum ROAS threshold)\\\\\\\\n- Peak conversion time windows\\\\\\\\n\\\\\\\\n**2) Shopee Ads:**\\\\\\\\n\\\\\\\\n**Campaign types:**\\\\\\\\n- Search Ads: high-intent keyword targeting\\\\\\\\n- Discovery Ads: interest-based audience targeting\\\\\\\\n- Boost Ads: organic ranking improvement\\\\\\\\n\\\\\\\\n**For each campaign type:**\\\\\\\\n- Suggested budget\\\\\\\\n- Audience segmentation approach\\\\\\\\n- Bid strategy\\\\\\\\n- Ideal product types\\\\\\\\n\\\\\\\\n**Shopee-specific tactics:**\\\\\\\\n- Integration with platform vouchers and flash sales\\\\\\\\n- Campaign timing around seasonal events (6.6, 7.7, 9.9, 11.11, 12.12)\\\\\\\\n- Using paid ads to improve organic search ranking\\\\\\\\n\\\\\\\\n**3) Amazon Sponsored Products (if applicable):**\\\\\\\\n- Sponsored Products vs Sponsored Brands comparison\\\\\\\\n- Keyword match types: exact, phrase, broad\\\\\\\\n- Negative keyword strategy\\\\\\\\n- Budget allocation across campaigns\\\\\\\\n\\\\\\\\n**4) Product selection for advertising:**\\\\\\\\n- Scoring matrix: margin × demand × competition\\\\\\\\n- Minimum criteria for ad eligibility\\\\\\\\n- Seasonal product calendar\\\\\\\\n\\\\\\\\n**5) Measurement and optimization:**\\\\\\\\n- Attribution: how marketplace ads affect organic ranking\\\\\\\\n- Incremental sales vs. cannibalized sales\\\\\\\\n- Weekly optimization checklist\\\\\\\\n- Monthly performance report template\\\\\\\\n\\\\\\\\nGoal: achieve [TARGET] ROAS with [BUDGET] monthly spend within [TIMELINE].