Catalog Management and Taxonomy for Stores with 1,000+ SKUs
Structure taxonomy, filters, and catalog navigation for high-volume e-commerce operations.
Create a catalog information architecture that facilitates product discovery, improves category SEO, and reduces bounce rate in stores with large SKU volumes.
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Prompt objective
Create a catalog information architecture that facilitates product discovery, improves category SEO, and reduces bounce rate in stores with large SKU volumes.
Real use case
MegaTools, a tools distributor with 3,200 SKUs on VTEX, found that 68% of visitors leave without finding the product they want. The category tree has 4 levels with no clear logic and only 3 generic filters.
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Prompt
Structure the taxonomy and catalog management for [STORE NAME], a [NICHE] e-commerce store with [NUMBER] SKUs on platform [VTEX/SHOPIFY/NUVEMSHOP/MAGALU MARKETPLACE]. **Current Context:** - Number of categories: [NUMBER] - Depth levels: [NUMBER] - Active filters: [LIST] - Internal search rate: [PERCENTAGE]% of visitors - Category bounce rate: [PERCENTAGE]% **1) Optimized Category Tree:** - Maximum 3 depth levels - Level 1 categories (departments): maximum 8-12 - Naming convention: SEO-friendly + customer language - Mapping table: current category → new category **2) Faceted Navigation System:** - Global filters (price, brand, rating, free shipping) - Category-specific filters (niche-dependent) - Display order by relevance - Filters that generate indexable pages (SEO) - Mobile-friendly filter UX **3) Standardized Attributes:** - Required attribute template per category - Validation rules (format, accepted values) - Enrichment process for existing products **4) Category SEO:** - URL structure: /[department]/[category]/[subcategory] - Title tag and H1 for each level - Editorial content per category (200-400 words) - Schema markup (BreadcrumbList, ItemList) **5) Catalog Governance:** - New SKU registration process (checklist) - Activation/deactivation rules - Audit frequency - Owners and tools (PIM if applicable) **6) Migration Plan:** - 301 redirect plan for old URLs - Phased implementation timeline - Post-migration QA checklist Prioritize mobile-first consumer behavior (70% mobile browsing in Brazil).
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How to use this prompt
- 1Replace the key placeholders first: STORE NAME, NICHE, NUMBER, VTEX/SHOPIFY/NUVEMSHOP/MAGALU MARKETPLACE.
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