Remote Usability Testing Plan with Maze and Hotjar
Complete planning for unmoderated usability testing using Maze for task-based tests and Hotjar for heatmaps and session recordings.
Structure a remote, unmoderated usability test that identifies quantifiable usability issues with a statistically valid sample.
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Prompt objective
Structure a remote, unmoderated usability test that identifies quantifiable usability issues with a statistically valid sample.
Real use case
[COMPANY NAME] is launching a new fixed-income investment feature and needs to test it with 200 users before launch. The team has a 2-week window and a budget of [AMOUNT] for recruitment, using Maze for task testing and Hotjar for prototype heatmaps. Common local payment methods may be used for participant incentives.
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Prompt
Plan a remote unmoderated usability test for [PRODUCT NAME/FUNCTIONALITY], using Maze for task-based testing and Hotjar for behavioral analytics.\\\\\\\\n\\\\\\\\nFunctionality being tested: [FUNCTIONALITY DESCRIPTION]\\\\\\\\nHypotheses to validate: [HYPOTHESIS 1], [HYPOTHESIS 2], [HYPOTHESIS 3]\\\\\\\\nPrototype available at: [FIGMA/ADOBE XD/LINK]\\\\\\\\n\\\\\\\\n**1) Maze Setup:**\\\\\\\\n- [NUMBER] tasks ordered by increasing complexity\\\\\\\\n- For each task:\\\\\\\\n - Participant briefing (clear, unbiased text)\\\\\\\\n - Starting screen and expected path (happy path)\\\\\\\\n - Success criterion (correct final screen)\\\\\\\\n - Maximum acceptable time\\\\\\\\n - Follow-up question (difficulty rating 1-7)\\\\\\\\n- Screener questions to filter participants\\\\\\\\n- Welcome and closing messages\\\\\\\\n\\\\\\\\n**2) Hotjar Setup:**\\\\\\\\n- Heatmaps: priority pages for click, scroll, and mouse movement tracking\\\\\\\\n- Recordings: filters for relevant sessions (duration, pages visited, rage clicks)\\\\\\\\n- Surveys: micro satisfaction poll at end of flow\\\\\\\\n- Funnels: flow stages to measure drop-off\\\\\\\\n\\\\\\\\n**3) Recruitment:**\\\\\\\\n- Participant profile (inclusion/exclusion criteria)\\\\\\\\n- Sample size per segment (statistical power)\\\\\\\\n- Recruitment channels (UserTesting, social media, existing database)\\\\\\\\n- Incentive: amount and payment method\\\\\\\\n- Collection schedule\\\\\\\\n\\\\\\\\n**4) Metrics:**\\\\\\\\n- Success rate per task (benchmark: >78%)\\\\\\\\n- Average time per task vs. benchmark\\\\\\\\n- Error and misclick rate\\\\\\\\n- SUS (System Usability Scale) score\\\\\\\\n- Feature NPS\\\\\\\\n- Heatmap density by area\\\\\\\\n\\\\\\\\n**5) Analysis and Reporting:**\\\\\\\\n- Report template with severity ratings (critical/high/medium/low)\\\\\\\\n- Prioritization framework (impact x frequency)\\\\\\\\n- Actionable recommendations per finding\\\\\\\\n- Comparison with [INDUSTRY] sector benchmarks\\\\\\\\n\\\\\\\\nTotal budget: [AMOUNT]. Timeline: [NUMBER] days.
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