In-Depth User Interview Script
Structured script for 45-minute qualitative interviews that reveal genuine needs, frustrations, and behaviors.
Conduct in-depth interviews that generate actionable insights about user needs, pain points, and behaviors.
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Prompt objective
Conduct in-depth interviews that generate actionable insights about user needs, pain points, and behaviors.
Real use case
A proptech company needs to understand why 40% of users abandon the financing simulation step in their app. The product team suspects UX issues but lacks qualitative data to confirm.
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Replace the placeholders with your own context before you run the prompt. That usually improves the first output more than adding more instructions later.
Prompt
Create an in-depth interview script for [PRODUCT NAME], focused on understanding [RESEARCH OBJECTIVE]. Participant profile: [PERSONA - age, profession, usage context]. Duration: [DURATION] minutes. Format: [REMOTE/IN-PERSON]. **1) Warm-Up (5 min):** - 3 rapport-building questions to put the participant at ease - Process explanation and consent (ensure compliance with local privacy regulations such as GDPR or LGPD) - Reminder: there are no right or wrong answers **2) Context and Routine (10 min):** - Questions about daily life related to the problem - How they currently solve [PROBLEM] (without mentioning the product) - Usage frequency and context (when, where, on what device) - Frustrations with current solutions **3) Product Exploration (15 min):** - First impression upon opening [SCREEN/FEATURE] - Guided task:
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How to use this prompt
- 1Replace the key placeholders first: PRODUCT NAME, RESEARCH OBJECTIVE, PERSONA - age, profession, usage context, DURATION.
- 2Replace any bracketed placeholders like [this] with your own context.
- 3Add extra background information when you want more tailored results.
- 4Combine multiple prompts in one conversation when you need a richer output.
- 5Save your best-performing prompts so they are easy to reuse later.
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