In-Depth User Interview Script
Structured script for 45-minute qualitative interviews that reveal genuine needs, frustrations, and behaviors.
Conduct in-depth interviews that generate actionable insights about user needs, pain points, and behaviors.
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Prompt objective
Conduct in-depth interviews that generate actionable insights about user needs, pain points, and behaviors.
Real use case
A proptech company needs to understand why 40% of users abandon the financing simulation step in their app. The product team suspects UX issues but lacks qualitative data to confirm.
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Prompt
Create an in-depth interview script for [PRODUCT NAME], focused on understanding [RESEARCH OBJECTIVE].\\\\\\\\n\\\\\\\\nParticipant profile: [PERSONA - age, profession, usage context].\\\\\\\\nDuration: [DURATION] minutes. Format: [REMOTE/IN-PERSON].\\\\\\\\n\\\\\\\\n**1) Warm-Up (5 min):**\\\\\\\\n- 3 rapport-building questions to put the participant at ease\\\\\\\\n- Process explanation and consent (ensure compliance with local privacy regulations such as GDPR or LGPD)\\\\\\\\n- Reminder: there are no right or wrong answers\\\\\\\\n\\\\\\\\n**2) Context and Routine (10 min):**\\\\\\\\n- Questions about daily life related to the problem\\\\\\\\n- How they currently solve [PROBLEM] (without mentioning the product)\\\\\\\\n- Usage frequency and context (when, where, on what device)\\\\\\\\n- Frustrations with current solutions\\\\\\\\n\\\\\\\\n**3) Product Exploration (15 min):**\\\\\\\\n- First impression upon opening [SCREEN/FEATURE]\\\\\\\\n- Guided task: \\\\\\\\
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- 1Replace the key placeholders first: PRODUCT NAME, RESEARCH OBJECTIVE, PERSONA - age, profession, usage context, DURATION.
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