Remote Usability Testing Plan with Maze and Hotjar
Complete planning for unmoderated usability testing using Maze for task-based tests and Hotjar for heatmaps and session recordings.
Structure a remote, unmoderated usability test that identifies quantifiable usability issues with a statistically valid sample.
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Prompt objective
Structure a remote, unmoderated usability test that identifies quantifiable usability issues with a statistically valid sample.
Real use case
[COMPANY NAME] is launching a new fixed-income investment feature and needs to test it with 200 users before launch. The team has a 2-week window and a budget of [AMOUNT] for recruitment, using Maze for task testing and Hotjar for prototype heatmaps. Common local payment methods may be used for participant incentives.
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Prompt
Plan a remote unmoderated usability test for [PRODUCT NAME/FUNCTIONALITY], using Maze for task-based testing and Hotjar for behavioral analytics. Functionality being tested: [FUNCTIONALITY DESCRIPTION] Hypotheses to validate: [HYPOTHESIS 1], [HYPOTHESIS 2], [HYPOTHESIS 3] Prototype available at: [FIGMA/ADOBE XD/LINK] **1) Maze Setup:** - [NUMBER] tasks ordered by increasing complexity - For each task: - Participant briefing (clear, unbiased text) - Starting screen and expected path (happy path) - Success criterion (correct final screen) - Maximum acceptable time - Follow-up question (difficulty rating 1-7) - Screener questions to filter participants - Welcome and closing messages **2) Hotjar Setup:** - Heatmaps: priority pages for click, scroll, and mouse movement tracking - Recordings: filters for relevant sessions (duration, pages visited, rage clicks) - Surveys: micro satisfaction poll at end of flow - Funnels: flow stages to measure drop-off **3) Recruitment:** - Participant profile (inclusion/exclusion criteria) - Sample size per segment (statistical power) - Recruitment channels (UserTesting, social media, existing database) - Incentive: amount and payment method - Collection schedule **4) Metrics:** - Success rate per task (benchmark: >78%) - Average time per task vs. benchmark - Error and misclick rate - SUS (System Usability Scale) score - Feature NPS - Heatmap density by area **5) Analysis and Reporting:** - Report template with severity ratings (critical/high/medium/low) - Prioritization framework (impact x frequency) - Actionable recommendations per finding - Comparison with [INDUSTRY] sector benchmarks Total budget: [AMOUNT]. Timeline: [NUMBER] days.
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