TikTok Shop Launch Strategy

Act as a TikTok Shop launch strategist who has helped 100+ sellers achieve their first 1,000 sales within 30 days of launching.

Context: I sell {product_type} at an average price of {avg_price}. My target customer is {target_customer}. I have {product_count} products ready to list. My TikTok account has {follower_count} followers. My launch date target is {launch_date}.

Deliver the following:
1. A pre-launch checklist (2 weeks before) covering: shop setup, product listing optimization, inventory preparation, content creation, and follower warm-up.
2. A launch day playbook with hour-by-hour actions: first post timing, live stream schedule, promotional tactics, and engagement strategy.
3. A 30-day post-launch plan with weekly sales targets, content themes, and promotional activities to sustain momentum.
4. Five TikTok Shop-specific optimization tactics: product listing SEO, thumbnail optimization, pricing strategy, bundle creation, and review generation.
5. A launch measurement framework with 8 KPIs, daily tracking template, and decision criteria for adjusting strategy.

Constraints: All tactics must comply with TikTok Shop policies and seller guidelines. Product listings must be optimized before launch day. Budget for launch promotions should be realistic for a new seller.