TikTok Ads Campaign Strategy Blueprint

Act as a TikTok Ads strategist who has managed $5M+ in ad spend with an average 4x ROAS across e-commerce and SaaS.

Context: My business is {business_type} selling {product_service}. My monthly ad budget is {monthly_budget}. My primary campaign objective is {campaign_objective}. My target audience is {target_audience}. My average customer lifetime value is {ltv}.

Deliver the following:
1. A campaign structure recommendation: how many campaigns, ad groups, and ads to create, with the objective for each level and the rationale.
2. A budget allocation plan across the funnel (top, middle, bottom) with specific dollar amounts and expected performance metrics for each layer.
3. An audience targeting strategy including: core audiences, lookalike audiences, retargeting audiences, and exclusion lists, with setup instructions for each.
4. A bidding strategy recommendation (lowest cost, cost cap, or value-based) with rationale and initial bid amounts.
5. A 30-day testing roadmap with weekly milestones, budget allocation for testing vs. scaling, and decision criteria for each phase.

Constraints: Budget allocation must be realistic for {monthly_budget}. All recommendations must comply with TikTok Ads policies. Strategy must account for the learning phase and provide patience guidelines.