ANVISA-Compliant Health Content for Social Media
Guide for producing content about medications and treatments within ANVISA and CFM regulations.
Create health content for social media that mentions treatments, medications, and procedures without violating ANVISA (Brazilian Health Regulatory Agency) and CFM (Brazilian Medical Council) rules on health product advertising.
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Prompt objective
Create health content for social media that mentions treatments, medications, and procedures without violating ANVISA (Brazilian Health Regulatory Agency) and CFM (Brazilian Medical Council) rules on health product advertising.
Real use case
Dr. Fernanda, a rheumatologist in São Paulo, wants to post about biologic treatments for rheumatoid arthritis. Pharmaceutical companies are approaching her for content partnerships. She doesn't know what she can and cannot say about medications on social media without running into issues with ANVISA and CFM.
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Prompt
Create a complete guide for producing health content compliant with ANVISA and CFM regulations for [DOCTOR NAME], [SPECIALTY], with presence on [CHANNELS: Instagram/YouTube/TikTok/Blog]. **1) REGULATORY FRAMEWORK:** ANVISA — What it regulates: - RDC 96/2008: medication advertising - Prescription medications: CANNOT advertise to the public - Over-the-counter medications (MIP): specific advertising rules - Health products (devices, cosmetics): category-specific rules - Dietary supplements: what can and cannot be claimed CFM — What it regulates: - Resolution 2.336/2023: medical advertising - Cannot prescribe medication via social media - Cannot mention brand names as recommendations **2) PERMITTED CONTENT (with examples):** ✅ Education about therapeutic classes (without brand names): - Example:
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