CFM Compliance Audit for Medical Digital Presence
A comprehensive checklist to verify whether medical marketing complies with CFM regulations.
Audit the entire digital presence of a physician or clinic to ensure compliance with Resolution CFM No. 2.336/2023 on medical advertising, avoiding ethics proceedings.
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Prompt objective
Audit the entire digital presence of a physician or clinic to ensure compliance with Resolution CFM No. 2.336/2023 on medical advertising, avoiding ethics proceedings.
Real use case
Dr. Patricia, a dermatologist in São Paulo with 85,000 Instagram followers, received a notification from CRM-SP about a potential advertising violation. She needs to audit all her digital content before the hearing and correct any irregularities.
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Prompt
Perform a complete compliance audit against Resolution CFM No. 2.336/2023 for the digital presence of [PHYSICIAN_NAME], CRM [NUMBER]/[STATE], specialty [SPECIALTY]. **CHANNELS TO AUDIT:** - Instagram: @[PROFILE] - Website: [URL] - Google Business Profile - YouTube (if applicable) - TikTok (if applicable) - WhatsApp Business **COMPLIANCE CHECKLIST (by channel):** 1) **Required identification:** - Physician name, CRM, and RQE visible? - Specialty registered with CRM (cannot advertise area of focus without RQE)? 2) **Prohibited content:** - Before/after photos (prohibited by CFM in advertising)? - Result guarantees? - Patient images without specific consent for advertising? - Prices and payment terms in posts? - Self-proclaimed
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