LinkedIn Posts That Build Authority and Generate B2B Leads
Post framework for LinkedIn that positions you as an industry reference and attracts business opportunities.
Create a LinkedIn publishing routine that builds professional authority, generates qualified engagement, and attracts B2B leads organically.
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Prompt objective
Create a LinkedIn publishing routine that builds professional authority, generates qualified engagement, and attracts B2B leads organically.
Real use case
Ricardo Almeida, technology director at a SaaS company in São Paulo, posts on LinkedIn sporadically and his posts receive fewer than 20 reactions. He wants to position himself as a thought leader in digital transformation for C-level executives and generate at least 5 qualified leads per month via LinkedIn.
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Prompt
Create a complete post strategy for [NAME]'s LinkedIn, a [JOB TITLE/AREA] professional with [NUMBER] connections, working in the [INDUSTRY/SECTOR] sector. **1. Strategic Positioning:** - Define 3 content pillars (topics you master and your audience searches for) - Unique value proposition: why follow you instead of another professional in the field? - Voice tone: [TECHNICAL-FORMAL / APPROACHABLE / PROVOCATIVE / INSPIRATIONAL] **2. Post Framework by Type (5 formats):** **A) Opinion Post (controversial/thought-provoking):** - Structure: strong claim → context → argument → open conclusion - 3 controversial topics in [INDUSTRY/SECTOR] to spark debate - Complete post example (200-300 words) **B) Storytelling Post (personal experience):** - Structure: situation → conflict → resolution → lesson learned - Hook in the first line (pattern interrupt) - Complete post example **C) Educational Post (framework/list):** - Structure: common problem → X-step framework → expected result - Using emojis as bullet points (with moderation) - Complete post example **D) Data/Trends Post:** - Structure: impactful data → your analysis → prediction → question - Reliable data sources for [INDUSTRY/SECTOR] - Complete post example **E) Carousel Post (PDF document):** - 8-12 slide structure: cover, problem, 5-7 insights, CTA - When to use carousel vs. plain text **3. Weekly Calendar:** - Monday: Storytelling post (high engagement to start the week) - Tuesday: Comment on 10 posts from target decision-makers - Wednesday: Educational post with framework - Thursday: Opinion/trends post - Friday: Celebration/backstage or repost with reflection **4. Distribution Tactics:** - First hour after posting: respond to ALL comments - Network activation: 5 professionals to engage within first 30 minutes - Best time for Brazilian B2B audience: [RECOMMEND BASED ON DATA] - How LinkedIn's algorithm prioritizes content (dwell time, comments, reposts) **5. Metrics and Conversion:** - Impressions → profile visits → connections → DMs → leads - Weekly goal per metric - How to convert engagement into business conversations (DM strategy)
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