YouTube End Screen and Card Strategy for Session Time Optimization
Optimize end screens and cards to maximize viewer session time and channel growth.
Create a strategic end screen and card system that keeps viewers watching your content longer, increasing YouTube's recommendation of your channel.
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Prompt objective
Create a strategic end screen and card system that keeps viewers watching your content longer, increasing YouTube's recommendation of your channel.
Real use case
A tech review channel with 120K subscribers has an average session time of 8 minutes. By optimizing end screens and cards to recommend the most relevant next videos, they want to increase session time to 15+ minutes.
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Prompt
Create a YouTube end screen and card optimization strategy for [CHANNEL NAME] in the [NICHE] niche with [NUMBER] subscribers.
**1) End Screen Strategy (last 20 seconds):**
- Element 1: Best next video (specific recommendation, not 'best for viewer')
- Element 2: Subscribe button + verbal CTA
- Element 3: Playlist recommendation
- Element 4: External link (if applicable)
- Verbal CTA script for the last 20 seconds
**2) Card Strategy (throughout the video):**
- Card 1 (25% through): Related video or playlist
- Card 2 (50% through): Deeper dive on a subtopic
- Card 3 (75% through): Complementary content
- Card timing: when to show without disrupting retention
- Card teaser technique ('I have a full video about this...')
**3) Video-to-Video Recommendation Logic:**
- How to choose the 'best next video' for each video
- Thematic clustering (videos that naturally flow together)
- Beginner โ intermediate โ advanced progression
- Creating content bridges (referencing other videos naturally)
**4) Playlist Strategy:**
- How to structure playlists for binge-watching
- Playlist titles that encourage clicks
- Playlist descriptions with keywords
- Number of videos per playlist (optimal range)
**5) Session Time Optimization:**
- How YouTube values session time over single-video watch time
- The 'rabbit hole' effect: keeping viewers on your channel
- Metrics to track: session duration, videos per session
- A/B testing different end screen configurations
**6) Implementation Checklist:**
- End screen template for all videos
- Card placement map per video type
- Monthly review of top-performing end screen combinations
- Updating end screens on old videos with new recommendations
Include an end screen wireframe and a card placement template.Open directly in an AI โ the text is pre-filled:
How to use this prompt
- 1Replace the key placeholders first: CHANNEL NAME, NICHE, NUMBER.
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- 3Add extra background information when you want more tailored results.
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- 5Save your best-performing prompts so they are easy to reuse later.
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