Complete GA4 Setup with Custom E-commerce Events
Full Google Analytics 4 configuration with essential event tracking for online stores.
Implement a professional Google Analytics 4 setup with all required e-commerce events and custom conversions for data-driven decision making.
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Prompt objective
Implement a professional Google Analytics 4 setup with all required e-commerce events and custom conversions for data-driven decision making.
Real use case
Verde Organics Shop migrated from Universal Analytics to GA4 six months ago but only has basic tracking enabled. The marketing team cannot see the purchase funnel, customer lifetime value, or channel attribution data.
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Prompt
Configure GA4 for [ECOMMERCE NAME], running on [SHOPIFY/WOOCOMMERCE/VTEX/CUSTOM], with monthly revenue of $[AMOUNT]. **1) E-commerce Events (Enhanced Ecommerce):** List all events to configure: - view_item, add_to_cart, begin_checkout, purchase, refund - For each: required and optional parameters - Implementation: GTM (Google Tag Manager) dataLayer push **2) Custom Events:** - scroll_depth (25%, 50%, 75%, 100%) - video_engagement (play, 50%, complete) - cta_click (with location parameter) - search_used (with search term) - filter_applied (with filter selected) - wishlist_add - share_product - whatsapp_click - newsletter_signup **3) Conversions:** - Which events to mark as conversions - Values assigned to micro-conversions - Custom purchase funnel **4) Audiences:** - 8 remarketing audiences: - Cart abandoners (7d, 14d, 30d) - Purchased in last 30 days - High-value customers (top 20% by spend) - Frequent visitors (3+ visits/week) - [CATEGORY] buyers - New vs. returning visitors **5) Looker Studio Dashboard:** - 10 essential cards with metrics and visualizations - Filters: time period, channel, category, device - Weekly report template **6) Integrations:** - GA4 ↔ Google Ads (conversion import) - GA4 ↔ BigQuery (for advanced analysis) - Server-side tracking (recommendations)
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- 1Replace the key placeholders first: ECOMMERCE NAME, SHOPIFY/WOOCOMMERCE/VTEX/CUSTOM, AMOUNT, CATEGORY.
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