Instagram Stories Highlight Strategy
Design a Story Highlights system that serves as a permanent resource library for new and existing followers.
Organize Story Highlights to communicate your brand, showcase social proof, and drive conversions.
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Prompt objective
Organize Story Highlights to communicate your brand, showcase social proof, and drive conversions.
Real use case
A photographer organizes Highlights into Portfolio, Pricing, Client Reviews, Behind the Scenes, and FAQ.
Prompt
Act as an Instagram profile optimization expert who has designed Highlight systems for 100+ business accounts.
Context: My business is {business_type}. My target audience is {target_audience}. My key messages are {key_messages}. I want Highlights to {highlights_goal}. I currently have {current_highlights_count} Highlights.
Deliver the following:
1. A recommended Highlight structure with 6-8 Highlight categories, each with: category name, content description, ideal number of Stories, and cover design guidelines.
2. A content sourcing strategy: where to find content for each Highlight (past Stories, new content, user-generated content).
3. A Highlight cover design system: color palette, icon style, text guidelines, and template recommendations.
4. Three Highlight optimization tactics that directly support {highlights_goal}.
5. A monthly Highlight maintenance routine: what to add, what to archive, and what to refresh.
Constraints: Each Highlight must serve a clear purpose for {target_audience}. Avoid creating Highlights with fewer than 3 Stories. Cover designs must be consistent with brand identity.Open directly in an AI — the text is pre-filled:
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