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Company Valuation Using DCF and Market Multiples

Complete valuation using discounted cash flow and comparable company multiples for startups and established businesses.

Determine fair market value for investment negotiation, merger, or sale using multiple valuation methodologies.

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Prompt objective

Determine fair market value for investment negotiation, merger, or sale using multiple valuation methodologies.

Real use case

A B2B EdTech platform with R$4.8 million ARR is in negotiations with a private equity fund and needs a defensible valuation to avoid accepting an underpriced offer.

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COMPANY NAMETYPE: SaaS/marketplace/D2C/manufacturingINDUSTRYAMOUNTPERCENTAGEAMOUNT SOUGHTPRESUMED/ACTUAL PROFITX-Y

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Prompt

Conduct a complete valuation of [COMPANY NAME], a [TYPE: SaaS/marketplace/D2C/manufacturing] company in the [INDUSTRY] sector.

**Financial data:**
- Annual revenue (ARR/billing): R$ [AMOUNT]
- YoY growth: [PERCENTAGE]%
- Gross margin: [PERCENTAGE]%
- EBITDA: R$ [AMOUNT] (margin of [PERCENTAGE]%)
- Net income: R$ [AMOUNT]
- Net debt: R$ [AMOUNT]
- Cash: R$ [AMOUNT]

**Method 1 — Discounted Cash Flow (DCF):**
- Free Cash Flow projection for 5 years
- Annual growth assumptions
- Estimated WACC for the sector (adjusting for country risk)
- Terminal value (perpetuity with [X]% growth)
- Enterprise Value and Equity Value calculation

**Method 2 — Market Multiples:**
- EV/Revenue of comparable companies (public and private)
- EV/EBITDA sector multiples
- For SaaS: ARR multiple (adjusting for growth and NRR)
- Illiquidity discount for private company (20-40%)
- Regional and international comparables where available

**Method 3 — Adjusted Book Value:**
- Tangible and intangible assets
- Fair market value adjustments

**Summary:**
- Valuation range (conservative, fair, optimistic)
- Comparative table of 3 methods
- Recommended value for negotiation
- Suggested dilution for [AMOUNT SOUGHT] funding round

Consider that the company uses [PRESUMED/ACTUAL PROFIT] taxation and that tech exits in the region typically achieve [X-Y]x revenue multiples.

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How to use this prompt

  1. 1Replace the key placeholders first: COMPANY NAME, TYPE: SaaS/marketplace/D2C/manufacturing, INDUSTRY, AMOUNT.
  2. 2Replace any bracketed placeholders like [this] with your own context.
  3. 3Add extra background information when you want more tailored results.
  4. 4Combine multiple prompts in one conversation when you need a richer output.
  5. 5Save your best-performing prompts so they are easy to reuse later.

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