Engagement Metrics and Completion Rate Dashboard
Designs a comprehensive engagement and completion metrics dashboard that enables course creators to identify friction points, optimize content, and make data-driven decisions to improve student outcomes.
Build a real-time metrics dashboard that consolidates engagement data across all courses, surfacing actionable insights on completion rates, student behavior patterns, and retention bottlenecks to drive strategic improvements.
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Prompt objective
Build a real-time metrics dashboard that consolidates engagement data across all courses, surfacing actionable insights on completion rates, student behavior patterns, and retention bottlenecks to drive strategic improvements.
Real use case
Digital producer Marcos Tavares has 15 courses on Hotmart with 12,000 total students and no visibility into which courses perform well. He monitors revenue but ignores engagement. He needs a Google Sheets or Notion dashboard that consolidates data from all platforms and shows in real-time where to focus his efforts.
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Prompt
Design an engagement and completion metrics dashboard for [NUMBER] courses on [HOTMART/EDUZZ/CUSTOM PLATFORM], with a total of [NUMBER] students.\\\\\\\\n\\\\\\\\n**1) Essential Metrics (Key KPIs):**\\\\\\\\n\\\\\\\\nDefine and explain each metric:\\\\\\\\n\\\\\\\\n| Metric | Formula | Healthy Benchmark | Analysis Frequency |\\\\\\\\n|---|---|---|---|\\\\\\\\n| Completion rate | Students who finished / Total students | [PERCENTAGE]% | Monthly |\\\\\\\\n| D1 access rate | Students who accessed within 24h / Purchases | [PERCENTAGE]% | Weekly |\\\\\\\\n| D7 access rate | Accessed within 7 days / Purchases | [PERCENTAGE]% | Weekly |\\\\\\\\n| Drop-off per lesson | Students who stopped at each lesson | Identify bottlenecks | Bi-weekly |\\\\\\\\n| Average time per lesson | Time watched / Lesson duration | [PERCENTAGE]% | Monthly |\\\\\\\\n| Community engagement | Active members / Total members | [PERCENTAGE]% | Weekly |\\\\\\\\n| Course NPS | Promoters - Detractors | [SCORE] | Monthly |\\\\\\\\n| Support ticket volume | Questions per 100 students | [NUMBER] | Weekly |\\\\\\\\n\\\\\\\\n**2) Student Funnel Metrics:**\\\\\\\\n- Purchased → Accessed platform: [PERCENTAGE]% target\\\\\\\\n- Accessed → Watched first lesson: [PERCENTAGE]% target\\\\\\\\n- First lesson → Completed module 1: [PERCENTAGE]% target\\\\\\\\n- Module 1 → Module 2 (\\\\\\\\
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