30-Day Social Media Content Calendar with Platform-Specific Adaptation
Plan a complete month of social media content adapted for each platform's unique algorithm and audience behavior.
Create a cohesive 30-day content calendar that maintains brand consistency while optimizing format, tone, and posting strategy for each platform's algorithm and user expectations.
At a glance
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Prompt objective
Create a cohesive 30-day content calendar that maintains brand consistency while optimizing format, tone, and posting strategy for each platform's algorithm and user expectations.
Real use case
A digital marketing agency with 12,000 Instagram followers, 3,000 LinkedIn followers, and 800 TikTok followers posts inconsistently across platforms. They need a unified calendar that works for all 3 platforms without tripling their content creation workload.
Customize these fields first
Replace the placeholders with your own context before you run the prompt. That usually improves the first output more than adding more instructions later.
Prompt
Create a complete 30-day social media content calendar for [BRAND/COMPANY] across [PLATFORMS: Instagram/LinkedIn/TikTok/Twitter].
**Brand Details:**
- Industry: [NICHE]
- Target audience: [PERSONA]
- Brand voice: [TONE DESCRIPTION]
- Current follower counts per platform
- Primary goal: [AWARENESS/LEADS/COMMUNITY/SALES]
- Content creation capacity: [NUMBER] pieces/day
**For each of the 30 days, provide:**
1) **Day [X] — [DATE]:**
- Theme/pillar: [EDUCATION/INSPIRATION/PROMOTION/ENTERTAINMENT/COMMUNITY]
- Content type: [REEL/CAROUSEL/STATIC/STORY/TEXT/VIDEO]
- Platform-specific adaptations:
* Instagram: [format, caption, hashtags]
* LinkedIn: [format, post text, hashtags]
* TikTok: [format, script, trending audio]
- Hook (first line/3 seconds)
- Core message (1 sentence)
- CTA
- Best posting time per platform
- Visual brief (what the creative should look like)
**Monthly Content Mix:**
- Educational: 40%
- Inspirational/Motivational: 20%
- Promotional: 15%
- Entertainment/Relatable: 15%
- Community/Engagement: 10%
**Weekly Themes:**
- Week 1: [THEME]
- Week 2: [THEME]
- Week 3: [THEME]
- Week 4: [THEME]
**Platform-Specific Rules:**
- Instagram: visual-first, carousels for saves, Reels for reach
- LinkedIn: text posts perform best, professional tone, data-driven
- TikTok: trending audio, authentic, fast-paced
- Twitter: concise, thread format for depth, engagement-focused
**Deliverables:**
- Calendar table (30 rows)
- Hashtag bank (50 hashtags by category)
- Content creation workflow (batch production schedule)
- Engagement strategy (when to respond, how to engage)Open directly in an AI — the text is pre-filled:
How to use this prompt
- 1Replace the key placeholders first: BRAND/COMPANY, PLATFORMS: Instagram/LinkedIn/TikTok/Twitter, NICHE, PERSONA.
- 2Replace any bracketed placeholders like [this] with your own context.
- 3Add extra background information when you want more tailored results.
- 4Combine multiple prompts in one conversation when you need a richer output.
- 5Save your best-performing prompts so they are easy to reuse later.
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