Educational Infographic Series for Lead Nurturing
Plan a sequential infographic series to educate and nurture leads through the funnel.
Create a series of 4-6 interconnected infographics that progressively educate leads about a topic, building authority and preparing them for your commercial offer.
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Prompt objective
Create a series of 4-6 interconnected infographics that progressively educate leads about a topic, building authority and preparing them for your commercial offer.
Real use case
Accounting management SaaS ContaFácil wants to create a 5-part infographic series on 'Tax Reform for SMEs' distributed via email over 3 weeks. Each piece should educate business owners and create urgency to adopt the platform before reform implementation.
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Prompt
Plan a series of [NUMBER] sequential infographics about [TOPIC] for [COMPANY]. **Nurture strategy:** - Funnel stage: [TOP → MIDDLE → BOTTOM] - Distribution channel: [EMAIL SEQUENCE/BLOG/SOCIAL MEDIA] - Frequency: [INTERVAL BETWEEN PIECES] - End goal: [TRIAL CONVERSION/SALE/MEETING BOOKING] - Audience: [PERSONA] with [BEGINNER/INTERMEDIATE/ADVANCED] knowledge of the topic **For each infographic in the series:** 1) **Position in series:** X of [TOTAL] 2) **Title and subtitle** 3) **Core thesis:** What this infographic teaches/reveals 4) **Connection to previous piece:** 'In the previous piece we saw X, now let's explore Y' 5) **Content:** - 5-8 data points/information organized for visual impact - Visualization type for each data point - Explanatory text (max 40 words per block) - Highlighted impact statistic 6) **Specific CTA:** - Pieces 1-2: Educational CTA (download next one, read the article) - Pieces 3-4: Engagement CTA (take the quiz, use the calculator) - Final piece: Commercial CTA (free trial, book a demo) 7) **Connection to next piece:** Teaser of what's coming **Narrative arc of the series:** - Piece 1: THE PROBLEM exists and is bigger than you think - Piece 2: The CAUSES of the problem and why common solutions fail - Piece 3: The FRAMEWORK/METHOD that works (education) - Piece 4: CASE STUDIES of people who solved it (social proof) - Piece 5: YOUR PATH — how to get started (offer) **Series visual identity:** - Recurring visual element (icon, color, character) - Visual 'Part X of Y' numbering - Consistent format and style **Follow-up emails:** - Subject line for each send - Preview text - Introductory copy (3-4 lines) that contextualizes the infographic
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How to use this prompt
- 1Replace the key placeholders first: NUMBER, TOPIC, COMPANY, TOP → MIDDLE → BOTTOM.
- 2Replace any bracketed placeholders like [this] with your own context.
- 3Add extra background information when you want more tailored results.
- 4Combine multiple prompts in one conversation when you need a richer output.
- 5Save your best-performing prompts so they are easy to reuse later.
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