LinkedIn Thought Leadership Plan: Executive Positioning in 90 Days
Complete strategy for building authority on LinkedIn as an executive or founder over 90 days, including editorial calendar, high-reach content formats, and an engagement system.
Transform an executive's LinkedIn profile into an opportunity-generation asset—clients, partnerships, talent, and investors—through a consistent editorial strategy that drives predictable organic growth.
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Prompt objective
Transform an executive's LinkedIn profile into an opportunity-generation asset—clients, partnerships, talent, and investors—through a consistent editorial strategy that drives predictable organic growth.
Real use case
A CEO at a mid-sized construction company has 1,200 LinkedIn connections but rarely posts. Smaller competitors with active founder profiles on LinkedIn are winning contracts she loses. Within 60 days, she needs to establish herself as a recognized authority in sustainable construction to compete for a public tender alongside firms from major metropolitan areas.
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Prompt
Create a LinkedIn thought leadership plan for [NAME], [TITLE] at [COMPANY], positioning them as a leading authority in [NICHE/TOPIC]. **Context:** - Current profile: [NUMBER] connections | [NUMBER] followers - Current posting frequency: [FREQUENCY] - 90-day goal: [NUMBER] followers + [DESIRED OUTCOME: leads, candidates, partners] - Preferred tone: [AUTHORITATIVE/ACCESSIBLE/PROVOCATIVE/EDUCATIONAL] - Areas of expertise: [TOPIC 1], [TOPIC 2], [TOPIC 3] **Part 1 — Profile Optimization (Week 1 — before posting):** **Headline (220 characters):** Skip job title and company. Instead, state what you help people achieve: ``` Ex: CEO | I help construction companies cut costs 30% with sustainable materials | [STATEMENT: 50+ projects | $1.2B in completed work] ``` 5 headline variations to test: 1. [RESULT-FOCUSED VARIATION] 2. [VARIATION WITH NUMERICAL DATA] 3. [PROVOCATIVE POSITIONING VARIATION] 4. [VARIATION WITH PROPRIETARY METHODOLOGY] 5. [VARIATION WITH SPECIFIC AUDIENCE] **About / Summary (max 2,600 characters):** Structure: - Paragraph 1: Hook + biggest delivered result (visible before
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